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1. What is Creme Gel Liner? Creme Gel Liner is a product category that I don’t think has been defined in an objective way yet. So, it’s time to define it. Here is a quick summary of the marketing aspects…

1. Introduction It is a great time to be a Mac user. There’s new hardware, there are new software, and there are many interesting apps that bring new experiences. In today’s post, we are going to take a look at…

1. Laura Mercier Talc Miss Mercier is a small, very well established brand at the high end of the drug store market. The company has been around forever, and over the years they’ve grown into a powerhouse. They have a…

1. Intro So, if you’ve made it this far, you’ve probably figured out that I’m a big believer in marketing and the value of testing the market. There are some other things in the world of marketing which I am…

1. What are mini lashes? Let’s define what a “mini lash” is. They are the little extensions that some women get done under the eyes. Many people who are in the early stages of their beauty transformations don’t need to…

1. Intro The word “fresh” is an important one for us because it suggests a novelty and a freshness, both of which encourage people to consider their options. The word “lip” is a great one, because it implies that these…

1. Intro You know what, I think you and I are on the same page here. The key to the urban decay afterglow blush is H2O2: Hydrogen Peroxide. Hydrogen peroxide is a chemical compound with the formula H2O2. It’s used…

Kat Von D Setting Spray The Kat von D setting spray is a luxury mist that locks in your makeup for long wear. Its unique earth-friendly spraying system delivers a luxurious continuous mist. It leaves your makeup looking fresh and…

1. Intro So, what is your beauty blender eyeliner application tool? It’s a tool to help you create beautiful, professional-looking make-up. The beauty of our product is in its simplicity and effectiveness. It is an application that makes it easy…

1. Intro Just one look at the image above and you’ll know that your next face mask is going to be lush. Lush don’t look at my face mask: I like it. It’s an original design, it’s different and it…