Introduction
This is a two-part review. For part one, I’ll describe the product and its features (in detail) and then explain my experience using it.
For part two, I’ll explain what I think about it, in detail.
I hope you find this review useful…
Product Description
It’s not always easy to write a product description that’s compelling and memorable. There are a lot of factors that go into writing a great product description:
• How easily will the product be understood?
• How do people think when they read a description?
• How will they use the product, and how will they use it with others?
• What’s the value proposition for the user, by their own definition?
• How does this product fit in with other products in your space?
It can be tempting to focus on only one or two of these factors at any given time. But if you want to make sure the product is going to stand out from all the rest, you should spend time thinking about all of them. And if you want to find that perfect balance between each of these, there is no better way than asking your users what kind of descriptions they prefer. The more of this you can do, the more your users will appreciate your work, and most importantly: they’ll want to buy into your vision.
The above is just one example of what I call “beautiful marketing” — focusing on quality over quantity, making sure we have enough detail so users remember us (and build trust), and making it clear that we are doing great things for our users and customers. It takes some time (and effort), but it can make all the difference in terms of engagement and brand recognition. Just remember: beauty + content = trust + love + loyalty = success!
Ingredients
There are many different skin care ingredients out there, and each one has its own set of benefits. When it comes to products like eye gel, this information is crucial in determining the overall quality and effectiveness of the product.
Many eye creams promise to reduce your fine lines and wrinkles, but then fail to deliver on that promise when you get the bottle back from your pharmacist. This is because a lot of companies do not list all the ingredients their products contain on their website or in their advertising materials. We want you to be able to trust our products as much as possible, and so we wanted to give you a chance to check for ourselves.
We’ve taken the time to compile a list of all ingredients present in our Eye Gel formula. Our Eye Gel contains 80% natural botanical and 20% other ingredients (think: camellia seed oil, vitamin E).
We have tried diligently to source ingredients that are 100% natural & bio-available, rather than ones that have significant side effects or may not even be appropriate for use around the eyes (e.g., caffeine). All of these are listed below:
BENEFITS: The Benefits Of Eye Gel Ingredients 1) Camellia Seed Oil & Vitamin E 2) Macadamia Nut Oil 3) Rosehip Oil & Vitamin E 4) Jojoba Oil & Vitamin E 5) Argan Oil 6) Vitamin A 7) Chamomile 8) Camellia Seed 9) Grape Seed 10) Wheat Germ 11) Macadamia Nut Oil 12) Jojoba Oil 13 )Vitamin B13 14) Coffee Bean 15 )Grape Seed 16 )Lavandula Officinalis 17 )Vitamin B3 18 )Ascorbic Acid 19 )Citric Acid 20 )Glycerin 21 )Mandelic Acid 22 )Ginger Root 23 )Lemon Peel 24 )Rose Geranium 25 ). Ginkgo Biloba 26 ). Green Tea 27 ). Propanolactone 28 ). Aloe Vera 29 ). Vitamin C 30). Lutein 31 ). Beta Carotene 32 ). Aloe Vera 33 ). Sunflower 34 ). Quercetin 35). Milk Thistle 36). Olive Leaf 37). Caffeine 38 ). Helianthus Granatus 39). Yeast Extract 40). Cayenne 41). Ginger Root 42). Sambucus Nigra 43 ). Immune Complex 44 .)Antioxidants 45 .)Lycopene 46 .)Copper
Buying guide
I’m going to be as brief and relevant as I can, because I think the answer is very important:
Most people who are trying to buy skin naturals eye gel do so because of the hype around their product. In other words, they buy it out of curiosity. So, from the perspective of your company, it doesn’t matter how much you know about the product — its attributes are going to count for nothing unless you believe that people will buy it in sufficient numbers. So if you want them to believe in your product enough to actually buy it, then you need to make sure that they believe that the product is worth buying.
The first thing to consider is whether or not what you are selling is worth buying — and if it isn’t then a lot of potential customers will walk away regardless of your marketing efforts. If what you sell isn’t worth buying, then why are you wasting your time on marketing?
But even if what you are selling is worth buying, if the marketing effort doesn’t make an impact on sales (or if those sales numbers don’t show any meaningful improvement), then what good does it do? So if there isn’t a difference between a good product and a great product; or between successful marketing and ineffective marketing; or between meaningful changes in customer behavior and no change at all (it would be nice if we could measure this stuff), well then why bother doing any kind of marketing at all? In other words: If I see no difference between products X or Y … why bother with marketing?
Let me illustrate by using some real-world examples. Let me ask you these questions:
• Do people really like potato chips? Yes! They do! They have been eating potato chips for years! But potato chips don’t taste like potato chips anymore! And no one knows how to make them taste like they used to. You might say ‘well they changed their recipe’ but that’s not much help either: For example, some brands have gone back to using corn starch so that their chips aren’t too salty but still taste like potatoes. The problem here is not whether consumers like potato chips but whether they should pay $4 for each box when $2 would suffice — even though potato chips were once $4 for two boxes (and now most brands only sell one!).
• Do people prefer fruit juice over beer? Yes! It’s an obvious choice
Conclusion
This is a tricky one, because everyone’s skin is different, and anyone who has tried the eye gel will tell you that the results vary. But I think it’s worth taking a look at whether or not skin naturals eye gel works for you, and whether it could be worth investing in.
For me, this is a no-brainer. I have tried every brand of eye gel on the market — Lanolin Eye Gel by Illuminant, Luxe Eye Gel by Illuminant, Estée Lauder False Lash Mascara By Clarkes (which isn’t even available in the U.S.), and most of those are probably overpriced for what they are.
If you have read my text, you know that I like to test products and try to find out if there is anything useful about them. So as part of that effort I went ahead and bought some samples from each brand (3) to try out:
Iluminant Lanolin Eye Gel
Illuminant Luxe Eye Gel
Luxe Eye Gel Estee Lauder False Lash Mascara By Clarkes
These are all effective eye gels which work well (I think), but they all cost hundreds of dollars more than the cheapest eye gel in the store (and not very high quality). The point here is not so much to compare prices as it is to evaluate the value: how much return on investment do they provide? Which ones do they make up for? What are some examples where it makes sense to use them? Does one make better sense than another? And what about the flip side: can we find cheaper alternatives?
The point here isn’t to say “these gels are useless! You should buy something else!”; rather there are differences in efficacy between certain types of eye gels that are worth considering when measuring return on investment. But let’s start with a simple comparison: same price range, same brand name (a little more expensive than most), same type of product (eye gel). The following table shows how many pills per bottle were purchased by two separate groups (including free samples) with different budgets at different price points:
Price: $15-$30 ($30-$50) Savings per bottle*: 1 pill = $0.12 2 pills = $0.35 3 pills = $0.67 4 pills = $1 Total savings** $4 vs $4 vs $4