I feel like I’m seeing Milk Makeup products everywhere lately, but I hadn’t felt the need to try anything until they came out with their Cooling Water stick. Every now and then a product comes along and makes claims that make you go ‘yes! yes! yes!’. That’s exactly what the Milk Makeup Cooling Water stick did and I was instantly intrigued. Instant depuffing? Cooling? Brightening? Sign me up. This product just didn’t deliver at all. Find out why below.

THE DEETS:

This Cooling Water stick uses caffeine, sea water and aloe to depuff and hydrate the under eye area. It promises to bring a cooling sensation to awaken the eye area and get rid of bags. It’s not a cheap product retailing at $29CAD for 1.2oz or $17CAD for 0.12oz. I opted for the trial size since stick products tend to last a long time, but I didn’t realize just how small it would be! I feel kind of jipped to be honest-it’s 1/10th the amount compared to the original. They say to simply apply this to the under-eye area. You can put it in the fridge for an extra cooling effect, but couldn’t I put any of my products in the fridge….?  Milk is also cruelty-free and eco-conscious.

THE PROS:

-Cruelty-free and environment conscious brand

-Easy to apply- just twist tube and swipe under eyes

-Portable and easy to travel with

-Contains no harmful ingredients or alcohol

THE CONS:

-I don’t feel cooling at all!

-Doesn’t de-puff or brighten

-Does not absorb well- leaves a sticky texture under my eyes

-Expensive considering it’s mostly aloe, caffeine and glycerine (affordable ingredients)

-Tugs at my under-eye skin as I apply it

-Although I bought the travel size, it’s super tiny and has 1/10th of the product as the full size

OVERALL:

2/5

I really wanted to like this. I love supporting cruelty-free, natural and niche brands but this didn’t deliver. Milk Makeup markets this as Cooling Water, meaning it’s meant to give you a cooling feeling on application but it just didn’t happen for me. I also think it’s annoying that they advise you can put it in the fridge for an extra cooling effect. Well, I could put any of my products in the fridge for a cooling effect and won’t need to spend $17-$29 to figure that out. Cooling primer anyone? Cooling brow pencil? How about cooling blush?

I like how this is formulated with caffeine, but there are plenty of eye creams that are formulated with caffeine that actually work and don’t leave a residue. Like the Clinique Pep Start Eye Cream, for example. Also, the product is kind of thick and pulls my delicate under-eye skin as I apply it. I feel like I’m facilitating wrinkles when I use this! Sorry Milk Makeup, this is no bueno.

 

xo J

 

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6 Comments

  1. May 20, 2018 / 9:13 pm

    It sucks that you finally decided to try a Milk product and it turned out disappointing. I love the review though and would love to try their blur stick that was highly raved about!

    • May 21, 2018 / 12:00 am

      Thanks for reading love! Yea I’d give them a second chance its just too bad my first impression was only so-so. xo J

  2. May 21, 2018 / 12:34 am

    The packaging is adorable but that tube is waaaay too small! That sucks that it didn’t work for you, It’s so hard to find a good eye cream/balm. I don’t know why but products that contain caffeine never seem to do anything spectacular for me, I never notice a difference!

    • May 29, 2018 / 11:12 am

      Right?? They have a Milk set at Sephora for $59 for four tubes and they are tiiiiny. Like what a ripoff. I could see if it was like YSL or a brand like that, but this is more of a niche brand and the packaging is not luxury or anything. Lol better off drinking coffee! xo

  3. May 21, 2018 / 6:28 am

    I saw this in your insta stories how this was a fail and I saw how too faced chocolate soleil was amazing and I agree been using that bronzer for years
    http://sheismelrose.net/

    • May 29, 2018 / 11:11 am

      Omg love that you watched them!! Thanks for reading my review babe! xoxo

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