Okay, I’m often skeptical when it comes to “drugstore dupes” because I find they often only match the colour but the quality is off compared to the high end version. Well, I’ve been trying a drugstore foundation lately that is sooooo f***ing good its actually a perfect dupe (and perhaps slightly better than) the acclaimed Estee Lauder Double Wear Foundation. Double Wear is so popular because it has a natural satin-matte finish that doesn’t make you look too made up but instead makes your skin look flawless without being dewy and shiny. It also lasts 16 hours + easily- I’ve sweat through many workouts to find that most of my makeup was still on while wearing it. However, $48CAD is still a lot of money to have to spend every few months on a foundation. Let’s talk about the $7 dupe!
To be honest, I’ve tried a few drugstore foundations in the past and just found they looked cakey and horrible on my skin, not to mention my skin would feel itchy and gross while wearing them- it was the L’oreal True Match and Rimmel London Wake Me Up Anti-Fatigue Foundation. Dark times. I’ve seen so many positive reviews for the Wet n Wild Photofocus Foundation that while I was doing my drugstore haul (see post here) I figured why not pick it up? It cost me only $7CAD and I figured that wasn’t a lot of money to lose if the product turned out to be crap.
Honestly you guys, I can’t believe how good this is! Drugstore aside, if you told me this was a high end foundation I would believe you. It has a spatula type of applicator opposed to a pump, but it’s really easy to use and I kind of like it since you don’t have to get the product on your hands first. Estee Lauder’s Double Wear doesn’t even come with a pump! Photofocus blends in well with both a beauty sponge and a flat-top brush and it handles powder well (doesn’t go cakey).
Honestly I’ve been reaching for this MORE than my Estee Lauder Double Wear. It’s long wearing and a natural matte finish like the Estee Lauder, but its just a tad bit fuller coverage and melts in to the skin even better than Double Wear. I always feel like I’m having a great makeup day when I wear the Wet n Wild foundation. If you overapply the Double Wear, it can look heavy on the skin, but not with Wet n Wild.
5/5 I highly highly recommend you try this!