Happy Friday Beauties!
Kat Von D has recently come out with a new and limited edition shade of her famous Everlasting Liquid Lipstick in collaboration with Project Chimps- an organization working to retire 300 chimps from biomedical research. This is dear to me as I love animals so much and strongly support cruelty-free initiatives. I now have even more respect for Kat and her makeup line because of this project.
Project Chimps is an initiative in Georgia working with veterinarians and chimpanzee specialists to retire 300 chimps that had a life in biomedical labs. The santuary is 236 acres nestled among the mountains with a full team of educated and caring professionals.
As you can see from the label, 20% of the retail price from this product will go directly to the not for profit organization. I think it’s great Kat Von D is donating not 1%, not 5% but 20% of the total price (not the proceeds) to this cause.
The shade is gorgeous and I probably would’ve bought it even if it wasn’t for charity because it’s so beautiful! I find the formula consistent with Lolita II and Outlaw- the only shades of Everlasting Liquid Lipstick I own so far.
I highly recommend you beauties pick this up because it is limited edition and will be gone! It sells for the same price as the rest of her liquid lipsticks- $24CAD. I might even go buy a second one because I love the shade so much.
Above is Genesis, one of the rescued chimps enjoying their new home! If that face doesn’t make you want to go out and love animals I don’t know what will. If you would like to donate or learn more about Project Chimps please visit http://www.projectchimps.org.