Makeup Forever Hydrating Primer Review

Hello beauties,

I feel like everywhere I turn, someone is talking about primer from Makeup Forever. These were a cult favourite before, and they recently revamped their line to include 10 formulas. I was lucky to snag the Hydrating formula for free from a VIB Rouge event.


This primer is created for normal skin tones with occasional dryness, not very dry skin. For very dry skin, the ‘Nourishing’ formula would be best. Makeup Forever also has colour-correcting, smoothing and mattifying formulas. This primer costs $43 CAD for 1 ounce (yikes!).

Money-saving tip: they sell 0.5 ounce travel sizes of this formula and the ‘Hydrating’ and ‘Smoothing’ formulas for $19CAD. Why would anyone buy the full size of those when you can get two 0.5oz bottles for $38 instead of $43?!



-Dries down fast

-Doesn’t feel greasy or like silicone

-No scent



-I need to use more product than a silicone-based primer

-Makeup Forever is not cruelty free



Okay, I have a mixed review. I’ll start by saying I really love applying this. It almost feels like I’m putting on a very light lotion and it dries fast. I would never pay full price for this product because I don’t notice that it does anything at all. I really don’t feel my skin is hydrated past the 10 seconds the primer takes to dry. Also, I find myself needing to use more primer to cover my face than the normal pea-sized guideline.

Primer is meant to be a base for makeup, but I don’t notice my makeup lasts longer or applies better with this product. Basically all this has going for it is that it’s a nice way to begin my makeup ritual. I thought this would be similar to the hydrating primer from Cover Fx, but that one actually hydrates. I’d be interested in mayyybe trying the other MUF primer formulations as they are all different.

xo J



  1. February 25, 2016 / 9:20 am

    I got the MUFE primer in green, for correcting redness and honestly I don’t think it made a significant difference at all. Quite disappointing.

    • February 25, 2016 / 4:55 pm

      Thanks for commenting, good to know! I’ve tried the green smashbox primer and barely noticed a difference with that one either!!

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