My Holy Grail shadow primer…is changing!! Urban Decay Primer Potion

Surprise surprise this most-loved primer is obviously a holy grail of mine! If you follow me you’ll know I LOVE Urban Decay as a brand because they are cruelty-free and the quality of their products is simply fantastic. I’ve been using this shadow primer for years because it is just so good. This can literally keep your eyeshadow looking perfect even after waking up from a long night of drinking (I mean studying and baking cookies…).


Recently Urban Decay has announced that they are changing their line of primers! They have expanded them to include two new shades, and the tubes will now all have applicator wands. There is also an anti-aging primer which isn’t pictured. I’m not sure how I feel about the wands..I’m so used to blending the primer on with my finger! I must say that the new packaging is quite pretty though. I do like the neutral look of the original primer, I’m not sure if I would ever buy a tinted one. (Bottom photo from the Urban Decay website)


What do you guys think of this change? Do you love this primer too?

xo J



  1. April 3, 2015 / 9:47 pm

    I think it’s nice that they added 2 other shades! Thanks for sharing the news 🙂 xoxo

  2. April 3, 2015 / 10:04 pm

    I will be interested in the anti aging for sure, but I’m not a fan of an applicator. I feel like it would put on too much product

  3. April 3, 2015 / 10:24 pm

    I love the new packaging. Although, I’m unsure of the new applicator as well!

  4. April 4, 2015 / 1:58 pm

    The new packaging is really pretty but I prefer the old packaging as I feel like the tube packaging prevents wastage. It’s great that they’ve added two new shades too as I love tinted primers. Thanks for sharing the news!

    • April 6, 2015 / 11:22 pm

      Yes I agree! I think even with a wand you’ll still need to blend the product in with your fingers. Thanks so much for reading 🙂

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