Introduction
ewg isle of paradise has a new brand identity that is both simple and smart. ewg isle of paradise’s new brand identity
is a powerful, simple and clear visual identity.
Island Paradise
Sometimes it’s hard to tell which island is which. They are both ewg, but their futures are quite different:
The first island is ewg, and it’s on the western side of the earth, in the Caribbean. It’s a small island, with around 1,000 people on it. It has three things that give it some distinctiveness: 1) The culture is extremely traditional and very friendly to newcomers; 2) People love surf; 3) Polynesians love to cook. All our employees use virtual reality headsets at work and they usually spend much more time than they do at work doing activities like surfing, cooking and playing games. The second island is ewg. It’s physically very different from the first island — much bigger, with about 10% more people — but it also has one key thing that distinguishes itself from ewg: its traditional culture does not support virtual reality headsets as part of life at work.
There are other differences between these islands too:
• ewg has a lot of tradition around learning a specific craft or trade from their elders;
• ewg has strong cultural norms around what you can do for money (for example: paying for land).
• ewg has many traditional health specialists who can be hired for one-off jobs;
• ewg has a lot of cultural norms around when you should stop learning (e.g.: if you don’t need to go out surfing every day).
The third island is ewg2, which shares many similarities with the second one but also some very important differences that distinguish it from ewg1: 1) The majority of its population uses virtual reality headsets at work; 2) It doesn’t have any traditions around learning a specific craft or trade from their elders; 3) Its traditional health workers can be hired for one-off jobs; 4) Its culture doesn’t always support virtual reality headsets as part of life at work. We don’t want there to be a third island! If you haven’t read this far yet then I hope your future self agrees with me! 😉
The beach
We’re officially launching our ewg isle of paradise project. We hope you’ll join us!
We are delighted to announce that we have shipped the first round of Island, our open source project for creating and managing open source projects on GitHub. The project itself is a set of tools for managing and publishing open source projects on GitHub, including a web interface for managing repositories and a mobile app for iOS and Android. Our goal is to help anyone, anywhere around the world create an open source project on GitHub using this toolkit.
The first thing we need to do is get Island out into the wild. We have a great deal of work left to do in terms of getting the product set up in production, but it is ready for prime time now, so we are happy to invite everyone interested in contributing code or submitting issues to help us get Island running: https://github.com/ewg/island
Tropical drinks
In this post, I want to discuss one of the big themes that is on the minds of everyone who has ever been to an island in the tropics (at least once): why do most tropical drinks taste so bad?
There are two main reasons: all they contain, and all they contain contain. One usually goes something like this: water, sugar and salt. The other goes something like this: water and coconut milk.
One reason is clear enough: at sea level, we are hard pressed to get fresh water. Coconut milk does nothing for us in the tropics, nor does it magically transform your beer into a delicious tropical cocktail (I don’t blame you for thinking that!). If you have access to fresh water on an island, then why not just make a drink from it?
The second reason is harder to explain but even more alarming: most of what we call “tropical drinks” taste terrible.
This was brought home recently when I was at a fancy resort in Bali (a place where there is no fresh water). The first thing I noticed was that most of the “liquor” available was made up of coconut milk (and some other stuff). It looked terrible too — but then it tasted terrible! It felt great though — because it tasted like real alcohol with a hint of coconut!
It’s difficult to imagine how much worse things get when you add salt or sugar. But just try mixing up a simple drink from Palau with anything else…
I mentioned Palau earlier as an example since it has no ocean, but there are many other islands and countries that do not have fresh water on them (including Madagascar). Many are considered safe for tourists because they have no roads or ports; but these islands also have no fresh water either . The result is that you can very easily buy cheap alcohol from any one of these islands and mix it with anything else from their shelves… which makes sense because those ingredients are cheap too — coconut milk shouldn’t cost much anyway.
The real reason tropical drinks taste bad isn’t any ingredient; it’s the quantity! In general, we can say that three things tend to go into tropical drinks: sugar/salt/water (with some others thrown in) — but if any two aren’t present then they will be missing altogether. And if you try mixing up an alcoholic beverage without using enough sugar or salt then
The hotel facilities
The Hotel Facilities page is the most important page for your brand. It is where you tell guests about all the things they should do in the hotel and what they’ll have to do in the hotel.
The name of this page should be something like “the hotel facilities”. For example, it could be called “the hotel facilities” or “the hotels facilities”. This will make it more clear to your guests what they need to do while they are staying at your hotel and where they can find those things.
As a good rule of thumb: any time you mention a service that guests can get without paying, it should be on the front page of your website (or anywhere else you can put it).
A good example of how this page could look like:
As an example of how this page could look like:
For additional examples, see our sample hotel website . Just as an example: here’s some stuff we think shows how “easy” this part of the site is to use and isn’t difficult to read at all. Are there any more? Any problems with other parts? Any other ideas?
The island’s best restaurant
Most startups have a well-defined problem, a product to build and a problem statement to define. In ewg isle of paradise, we have an island — and a vision for it. We want to make the island as great as possible.
Our problems are:
• We can’t see the island from the mainland. We need a plane or boat so that we can see it
• Our island does not have enough local food
• We don’t want to bring in tourists who will take our food away from us
• Our technology is old and unreliable, so we will bring in someone else’s tech (we would love an iPad)
The vision for our island is:
The spa and gym
We like to be outdoors, but we don’t want to do it all the time. We’re not into jogging on a treadmill when we can be in nature; or hiking when it’s too hot and humid; or biking on the beach when it’s too hard to ride. We’re into being outdoors at the right times.
Our idea is that there are a lot of things we spend time doing but have no reason to do — such as working out, eating salads, and listening to music.
We put these things together in different ways (such as by having a spa day), depending on what is at hand and under our control.
And then we have a gym day: go for a walk, go for a run, do some yoga or Pilates, take a nap… you get the idea.
The goal of this blog is to help you do that.
Tips and advice on how to get there
Many people want to be entrepreneurs and many of them want to start a company. This article walks you through the basics of how to get started, including how to set up your business…
I’m happy to announce that we have launched an ewg isle of paradise site. This means that I’ve had the chance to work on it — and I think it’s going to be great! I hope this helps you get started as well.
Conclusion
ewg isle of paradise is a small island that doesn’t look like much from the outside, but it has a lot going for it. The island, upon which the company was founded in 2006, is just off the coast of New Jersey and lies in a picturesque bay. Its name comes from its location: “ewg” means “ewe” in the local language. The name is an allusion to how this island looks like it has been made of sand; something similar to how people thought a huge sandstorm was brewing on the nearby sea.
Like most people who come to ewg from around the world, we are proud to be part of an island community that celebrates many different things: arts and crafts, music and dance, literature and literature, history and history. Most importantly though, we love our community so much that we want to help bring events such as these onto our beachfront property.