My Affordable Dupe for the Estee Lauder Double Wear Foundation



Okay, I’m often skeptical when it comes to “drugstore dupes” because I find they often only match the colour but the quality is off compared to the high end version. Well, I’ve been trying a drugstore foundation lately that is sooooo f***ing good its actually a perfect dupe (and perhaps slightly better than) the acclaimed Estee Lauder Double Wear Foundation. Double Wear is so popular because it has a natural satin-matte finish that doesn’t make you look too made up but instead makes your skin look flawless without being dewy and shiny. It also lasts 16 hours + easily- I’ve sweat through many workouts to find that most of my makeup was still on while wearing it. However, $48CAD is still a lot of money to have to spend every few months on a foundation. Let’s talk about the $7 Double Wear dupe!

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To be honest, I’ve tried a few drugstore foundations in the past and just found they looked cakey and horrible on my skin, not to mention my skin would feel itchy and gross while wearing them- it was the L’oreal True Match and Rimmel London Wake Me Up Anti-Fatigue Foundation. Dark times. I’ve seen so many positive reviews for the Wet n Wild Photofocus Foundation that while I was doing my drugstore haul (see post here) I figured why not pick it up? It cost me only $7CAD and I figured that wasn’t a lot of money to lose if the product turned out to be crap.



Honestly you guys, I can’t believe how good this is! Drugstore aside, if you told me this was a high end foundation I would believe you. It has a spatula type of applicator opposed to a pump, but it’s really easy to use and I kind of like it since you don’t have to get the product on your hands first. Estee Lauder’s Double Wear doesn’t even come with a pump! Photofocus blends in well with both a beauty sponge and a flat-top brush and it handles powder well (doesn’t go cakey).

Honestly I’ve been reaching for this MORE than my Estee Lauder Double Wear. It’s long wearing and a natural matte finish like the Estee Lauder, but its just a tad bit fuller coverage and melts in to the skin even better than Double Wear. I always feel like I’m having a great makeup day when I wear the Wet n Wild foundation. If you overapply the Double Wear, it can look heavy on the skin, but not with Wet n Wild.



In my opinion, yes! 5/5 I highly highly recommend you try this! Definitely a Double Wear dupe. Get your Photofocus Foundation here.


xo J



  1. October 23, 2017 / 7:40 am

    I’ve been so turn off by this brand because I go many allergic reactions to other products but I never tried the foundation, mayve there still hope

    • dolledupbyj
      October 23, 2017 / 3:10 pm

      Which brand? EL or Wet n Wild?

  2. Ashley
    March 21, 2018 / 3:56 pm

    Tried the W&W and my face was oily within approx 6 hours (I’m combo skin – not true oily) and also broke out which I normally don’t have an issue with. It looked great on my skin on first application but broke down so quickly… and the smell is strong of paint. Just my opinion as everyone raves about this and the Milani foundation but I had a bad experience. I’m so sad it can’t work for me… $6 for an everyday foundation is awesome.

    • March 22, 2018 / 11:32 am

      Darn sorry to hear that!! Full coverage foundations like that one are hard because I feel like they can clog pores more easily. I do agree it has a very ‘makeup-y’ smell but I overlook it since the product works so well for me. Thanks for reading!! xo J

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