Intro
What is “amrezy”?
It’s a brand name for a type of highlighter, which is a form of paint or marker that can be used with pens. It looks like it should be used for highlighting text, but it has other uses too.
Actually, it can be used to mark up the kinds of things that you want to highlight in the margins of your documents and in your books. I have a little notebook from the 1940s which I use for these purposes and still have some ink from pre-digital days stored inside. The ink was an orange-brown colour (the colour of amrezy) and if you make quite a big mark on the page with it, it will leave behind an impression that you can wipe away with your finger. That’s why the name “amrezy” is so apt – not just for highlighting text but for marking up whatever you want to highlight in the margins of your documents and in your books.
Crafting a Twitter Image Lead Generation Strategy
In this post we’re going to take an in-depth look at the various ways you can use Twitter to generate leads for your company.
First, let’s cover the basics:
How does Twitter work? In essence, it is a platform for sharing and engaging with people. Nowadays, it is the most popular social media platform on the planet thanks to its simple and intuitive interface and ease of use. As a result, there are millions of active users on Twitter each day. You don’t need to be a professional marketer or developer to get people onto your site today. You just need an idea that will grab someone’s attention, grab their attention for a long enough time to drive sales, and then get them on your side for longer than they would have without you (or get them off your side if you’re not careful!).
So, how do you generate more leads? Spurs are one way of doing just that — they go through a very specific process that makes sure that any lead generated by one tweet will stay in their account as long as they choose to follow someone or remain in their follower list. You can use some of these tools to help with this process in order to enhance your lead generation efforts.
I am going to go through four different ways of generating leads on Twitter: the following:
• Brand-specific tweets (i.e., tweets by brands like Starbucks)
• Expert tweets (i.e., tweets by experts — sometimes even making recommendations)
• Villainous tweets (“We need YOUR help! Hit us up with your suggestions.”) (“You know something we do not about our products? Let us know so we can make improvements.”)
• Personalized messages (“Hey, nice photo! Is there anything else I can help you with?”) (“Hm… yeah… What’s the best way for me to contact you?”)
What do all these different types of messages have in common? They are all trying — in different ways — to get people onto Twitter who might otherwise have left them alone (or been ignored entirely). These four types of activity are the essence of what many marketers call “Social Media Marketing” today and should be part of every social media marketing strategy — even if you’re just getting started. This is because they are all part of what marketers call “Supercharge Your Social Media Marketing” and should be part of every marketing campaign plan across all channels (even
How to Create the Perfect Lead Generation Tweet
I am sure you know the story of how I started @amrezy. The first tweet I ever sent was this one, the first digital campaign I ever ran. It was nothing more than a way to showcase some off-the-shelf technology that would make a great video. I have since worked with dozens of large companies who were just as excited by it as I was. And it worked!
That is, until twitter bought my business and took away all my followers and followers’ followers until only a few dozen were left (which is why they gave me free advertising in the first place). From that point on, we had to constantly work hard to keep our audience large enough so that we could always afford advertising in order to keep people coming back for more (and also so that we could send out tweets about our products at critical moments in time).
So, what do you need to do? First of all, you must create an account where your fans can follow you (for example: @amrezy or @amrezyhighlighter ). This should be fun and easy — but it must be something that your fans will want. After all, if they don’t follow your account they won’t see anything new from you. Then, get a bunch of people who share some shared interests with you (for example: “What amrezy highlighter restock 2023”.) Then use that list to start creating emails — it doesn’t have to be fancy or complicated; just a simple subject line can do. You can even use this email template:
Subject: What are the best highlighters for amrezy?
Hello [NAME OF FAN]! Thank you for following us on Twitter (@amrezy). We have created an infographic called “The 10 Best Highlighters for Amrezy”! If you are looking for some inspiration about what kind of highlighter is best for your project check out our infographic here: https://maketecheasier.com/10-best-highlights/ . You can find all kinds of highlighters here at http://www.amrezy.com/holidays . Please feel free to share with others what type of highlighter works best for your project – we would love to hear from you! See ya soon!
In short: Tell your audience what they want and help them find it on the web; don’t make them feel
Optimizing a Twitter Post
What is the most effective way to increase engagement on a Twitter post?
A short answer is: don’t be afraid to use a lot of capital letters. A long answer is: don’t be afraid to use lots of capital letters.
If you are unsure what you should do, look up “capitalization charts” and see what they say. In the case at hand, in capital letters, it is obviously better to have more characters than fewer; the more characters, the more words (which helps with readability and comprehension). And if you can fit in some numbers or abbreviations, go for it! It will make your post easier to read and it will make your followers feel connected to you.
If you are still unsure about what type of capitalization chart would suit your post best, I recommend simply spending some time looking at them online (and / or just clicking on a few different examples) and then decide which one seems most likely to help you.
Still not sure? Here are some suggestions:
1) The text-based chart from Engadget (it looks like this): https://www.engadget.com/2017/06/25/capitalization-charts-for-your-twitter-posts/
2) The link chart from DZone (it looks like this): http://dzone.com/blog/2016/04/27/how-to-use-a-capitalization-chart/#comment_171492928#comment_171492928
3) Another link chart from DZone: http://dzone.com/blog/2016/04/27/how-to-use-a-capitalizationchart/#comment_171416098#comment_171416098
4) A small infographic from Buffer (it looks like this): https://www.bufferapp.com/#!infographic%20on%20the%20rise%20of%20the%20smaller%20niche%20marketing%20company#infographic1&title=Infographic+on+the+Rise+of+The+Smaller+Marketing+Company&content=https://www.bufferapp.com // // 5) An example graphic from Hubspot that shows how Twitter posts by small businesses can be optimized for engagement: https://hubspotcustomerengagementexperiment2c0
Measuring Your Strategy’s Success
A while ago, amrezy came out with a new highlighter. I’d never heard of it before, but now that I think about it, I can see why it was so successful (it’s a clever product — what are the chances of anyone buying one? — and an elegant design). It got so much attention that they needed to restock it again.
So what’s the lesson here? The first is that this isn’t just a case of “It worked for us; let us try it.” It might have worked for you too. And if it does work for you, you should do whatever you need to do to make sure the customers actually perceive your product as the one they want because if you don’t have a clear set of values and principles guiding your strategy around your product, there is no clear path to success for either yourself or anyone else who buys from you. Measure success in terms of revenue and market share in order to determine whether your product is succeeding or not.
For example:
You are building a reputation as an expert at something that no one else yet has even attempted (maybe a new way of communicating through 3D models). You may consider launching this service yourself since everyone wants to communicate in 3D these days but no one has even attempted it yet (and perhaps some people would be willing to pay). But if someone else has launched theirs first, that means your value proposition doesn’t fully align with their value proposition and therefore will not be enough for them to purchase from you (even though your model makes sense from their view). If both parties choose from different revenue streams when deciding whether or not to buy from each other, they will likely reach a decision based on their own values rather than yours and you will lose market share. So, measure success in terms of market share rather than revenue since only then can we determine if we are succeeding or not.
The second lesson here is how much importance we should place on measuring our own strategy’s success: since we don’t know how well our strategy works unless we know how well ours does too (and since successful strategies don’t appear overnight), our goal should be to continue improving our own strategy until we are better at marketing than any other competitor currently doing similar things (or until this particular competitor disappears altogether). If amrezy’s success is surprising us because after all these years no one had ever thought about
Conclusion
It is good to be back. I hope you enjoyed this article. Now, on to the next one!
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