Intro
Hello, Everyone. My name is @sephora, and I’d like to introduce the coconut hydrating mist sephora coconut hydrating mist.
Let me explain why I am introducing this product. Coconut water has been a common ingredient in an incredible variety of beauty products for years now. I am a huge fan of using it as an ingredient in my own beauty products. But coconut water has one big drawback: it is not very hydrating, at least not compared to water!
Our coconut hydrating mist can help you incorporate more coconut water into your daily beauty routine – perfect for the winter months or when you are just getting back into your beauty routine after the holiday season – and also help you enjoy it even more!
Benefits of the product
What is your favorite way to moisturize? What are your favorite products to use? How do you like to apply your moisturizer?
This is a subjective question. You might prefer a primer or a cream. You might prefer water or cream, but not water. You might like to pump the product directly on your skin and apply with your fingers. You might want to dab it on, or mix it in with lotion (to reduce shine).
There are so many ways of applying moisturizer and so many different products, too. That’s why I find the best way of testing out an idea is to take one of these product alternatives and see if it works well enough for me (even if I don’t know which one it is) before we move onto the next step: testing out the concept (or decision-making process) we will use to launch our product.
In this case, I have chosen coconut water hydrating mist as my first test product because it doesn’t require me to figure out what kind of moisturizer or cream I am using (I am not taking into account how much time this takes), but instead just uses coconut water as its main ingredient – something that everyone seems to love and which will be familiar enough for people who want to buy our product without having to search for it online.
Ingredients
I recently came across the product sephora coconut hydrating mist (which appears to be a regular caffeine drink). I liked the idea of a plant-based formula with some of the benefits of caffeine without all of the downsides. I thought it was a fun idea and could be interesting to try out. But, before I ordered it, I did some research on ingredients, and this site helped me figure out that:
• It wasn’t cheap.
• It’s not vegan.
• It doesn’t come in an animal-friendly version (although it does say that on its label).
In my mind, this was a sign that maybe this product wasn’t really for me: I like to buy things that are not only good for me but also good for the environment and/or animals (or at least don’t hurt them). So, I cancelled my order. But then when my credit card bill came in, there was an order placed by someone else who ordered it from amazon.com and got the same thing as me: no animal-friendly version. So, once again, we are at the beginning of our first phase: pre-product-market fit. It won’t get us there overnight but we will be working hard every day to make sure we stay there; which is why we need to plan now what we want to do with our money after launch day (and budget accordingly) so that we can devote our whole attention towards getting it there regardless of how long it takes us to get there (i.e., if you have a short time horizon, you should budget your entire time budget into launch day).
How to use product
This post is about how to use a product.
We’re in the middle of launching our new product, the Coconut Hydrating Mist. It’s an energizing mist that can be used as an eye cream or as a post-workout treatment. We’ve developed this product for two very important reasons:
• To do something that has never been done before with an active ingredient: coconut – which is rich in antioxidants, vitamins and minerals that can improve the skin’s moisture barrier and protect it against the damaging effects of the sun. • To become more sustainable: it contains no parabens and no alcohol. More than half of its ingredients are sourced from “natural” sources, meaning they’re derived from plants, animals or minerals like avocado or corn starch. • It is created using only 100% natural ingredients in a sustainable way – 50% of its ingredients are organic, including coconut oil. (This is why it’s labeled “hyaluronic acid.”)
The things we know about coconut oil and how to use it (without getting too scientific):
• Coconut oil moisturizes your skin – This is especially true if you apply coconut oil directly to your face or body like we do; but if you give it time to work on your face, then you will find that your skin becomes softer and more pliable – Ideal for people who try to look younger by managing their wrinkles (we recommend our anti-wrinkle treatment). Our Coconut Hydrating Mist has been designed with this material in mind so that you can use it on a daily basis – just spray on some directly after showering!
• Coconut oil hydrates your skin – In very small quantities (practically not enough for most people), coconut oil offers hydration benefits that include improved elasticity and moisturization of dry skin issues like wrinkles and fine lines; however, applying too much can make your skin greasy and sticky. For this reason alone we recommend using our Coconut Hydrating Mist for 30 minutes per day; but if you want to be sure to get all the benefits without feeling greasy, then follow this guide: How To Use Coconut Oil On Your Skin .
• Coconut oil is anti-inflammatory – The amount of inflammation present in our bodies depends on what we eat; however, there are three major sources of inflammation in our bodies: food intake, physical exercise (exercises
Where to buy product
One of the great things about buying products online is that you can get them at a discount. So, when we were looking for a product to review, we went to the following sites:
• Amazon
• sephora (the product’s manufacturer)
In the end, we ended up with the following product (it was a close call between two products).
SeOrganic Coconut Hydrating Mist by sephora – $40 for 5 oz. (coconut water and coconut oil infused into an innovative spray mist). The formula is slightly different from others on this list, but it is likely to be similar in other ways.
It is good overall and very convenient – in particular, I love how well it keeps my make-up fresh throughout the day (especially in the evening), even though I have oily skin. Another nice thing is that it doesn’t leave any unpleasant after-feelings like some of the other types of sprays do. It also has a bottle full of coconut water and a pump so you don’t have to waste time filling up an actual container. Overall, I recommend this product.
Is it worth taking $40 out of your pocket? That depends on your budget: if you are spending less than $100/mo on cosmetics or beauty products as opposed to $20/mo for groceries or rent, then probably not. If you are spending over $100/mo on cosmetics or beauty products as opposed to $20/mo for groceries or rent, then probably yes. If you are spending more than $100/mo on cosmetics or beauty products as opposed to $20/mo for groceries or rent and are willing to spend at least that much per month on beauty products then definitely yes! In order to be able to afford retail prices I would have had to spend at least twice as much per month. Even with those caveats, this makes one of the best purchases I’ve ever made!
I will also add that price varies across countries – in Australia and New Zealand your brand name costs more than anywhere else – so if your brand name costs less than your local competitors who are selling their own brands cheaper by far then don’t buy their brand name! ? Make sure you read what they say about their brands before buying 🙂 Also be aware that some companies ship internationally so check their shipping rates before investing too much money into one product.
Price range
This is a pretty silly question, but:
• What did you do to make that price?
• How much are you charging now?
This one is a no-brainer, but also one of the most interesting. There are two ways to think about pricing. You either charge what people are willing to pay or you don’t, which at least makes sense. The problem with the first approach (which is the way 99% of companies and 99% of businesses currently behave) is that it isn’t sustainable over time. As people get more and more used to paying less for something, they start treating it as an investment (and thus more and more unwilling to pay): this isn’t sustainable over time. On the other hand, if you only charge what people aren’t willing to pay (as in “willing to pay less than ____ dollars”), then that’s a business model which can be sustainable forever (i.e., when I do X for Y dollars today).
So what does anyone do here? First, we need a price for everything we sell; second, we need to understand how much people are willing or not willing to pay for each of our products; and third, we will have to consider how much money we need at this point in order to achieve our goal. All three parts should be based on some understanding of economics and supply/demand: if your product doesn’t have any demand curve where your price falls off steeply into infinity, then you have an equilibrium price point where your sales never fall off steeply into infinity.
The second part is probably going take a bit longer than the first because it involves a lot of math. For example:
• If 0% demand = $0 when x=1/x+1/x^2=0%, then x=1/x^2+1/x+1/x^2=$8 (and x^2+x*(x-1)^2=$128.) So if 0% demand means $0 today when x=1/x+1/x^2=0%, then x=1/x^2+1/x+1/x^2=$8 + $128 * 1 + 1 * 8 * 9 = $8 + $64 = $32 per person per day ($32 per person = $4 per month), which
Product Description
When you make a product, you have to think about what it is that people want. Your product description should be as thorough as possible. The end goal is to create a very clear picture of what your product does, why it does it, and what it is that people want from it. We have found that making the picture as clear as possible comes down to writing in the first person about the user experience (i.e., “I use coconut hydrating mist because…”), and then adding context and detail in the second person (“I want coconut hydrating mist because…”).
You can write in the first-person or third-person (you decide which works better for you personally), but both are equally important: they help to create an emotional connection with your users when they hear these words of yours.
Customer reviews
It’s often said that customer reviews are the greatest form of advertising. And it’s true that if you only show up for reviews, you can do incredible things for your brand. Over the past couple of years, there has been a lot of interest in using customer reviews to sell products and services.
But before you start spamming your customers (or trying to get them to buy your product), remember that reviews aren’t always positive — they may be very short or surprisingly negative — and they may contain false information. It’s still important to use them as an important marketing tool, but do be aware of some clear guidelines:
• The amount of money a review will cost can vary widely depending on the review (sometimes as much as $0)
• Reviews usually only last as long as they are posted, so give people enough time to post a good one
• Do not post a review unless you have already received a positive one and are confident it is genuine (and even then, make sure it is)
The above is based on my experience doing PR for both clients and companies I have never worked with before; and I have seen both positive and negative reviews from companies I have worked with in the past. It is important to look at these ratings very carefully before considering whether to respond or not — in part because some reviewers may have some ulterior motives: they might really like your product enough (or dislike yours enough) that they are willing to post a review simply because it costs them nothing. Another issue with customer reviews is that many companies feature very few customers in their sales force. This can lead readers to believe that all of those customers were satisfied with their experience or haven’t been returned by the company, leading to the oft-heard “If only we had more [customers]…” But this isn’t always true; especially if they were satisfied when they signed up initially, there could be huge gaps between the initial signup date and when the company actually started selling anything. Finally, please don’t publish negative reviews without proof — just because someone says something about you online doesn’t mean their account has been forged or there isn’t something good about your product!
Conclusion
In the end, it is all about the customer. You can’t create a product that works for you and your friends, if people don’t know what it is and how to use it. If you have a good idea for your product, make sure you do the research before launching anything, because you never know what problems your customers might encounter that could be more easily solved with a new way of thinking.