Intro
How many people do you know who own a fenty beauty foundation?
I have a friend who is one of the most well-heeled women I know. She has a million dollars in the bank, a beautiful house, and she’s in her late 30s.
She also has acne. She’s been to dermatologists and dermatologist visits and everything, but even with all that she still has it.
Of course, she doesn’t look like someone who needs to spend hundreds or thousands on beauty products. On the contrary, she looks like someone who values the basic stuff: her looks and her health, which are very important to her.
But how many other women do you know who are not as well-off as she is? What if they had spent their childhood years being treated for chronic illnesses instead of going to school? What if they were given expensive drugs instead of spending their time playing with dolls? What if they were denied access to healthcare until they reached puberty? What if they had been diagnosed with mental illnesses earlier than most people did?
There would be millions of women who would be happy with just some cosmetic makeup instead of plastic surgery and fancy clothing. But this is not just about cosmetic items – it is about physical health as well. It makes perfect sense that much healthier lives are better for a woman than unhealthy ones – and it makes perfect sense that physical health should be at least as important as cosmetic or mental health when it comes to overall wellbeing (indeed, too much money spent on cosmetics can have an adverse effect on your body).
So what does modern society think about this concept – “allowing more women access to basic healthcare regardless of their financial standing” – or at least how we talk about it in our society today? And are there any examples from our past that would illustrate this concept in practice? Which parts of our history might influence our thinking today when we talk about gender equality in general or healthcare access for women in particular? Which parts of our history might be useful markers for understanding gender equality today? And which parts might be detrimental markers for understanding how we deal with gender equality today when we talk about healthcare access for women in particular (and other groups)? Here are some questions I thought I would ask: 1) Where does gender come into play when we talk about healthcare access for women in particular (e.g., whether all relevant factors are taken into account)? 2) How does gender
Where to Buy
I have a long-standing hatred for the solid color “foundation” category. I think that foundation is boring and, frankly, it’s not even a good product to use. I have been buying my foundations in solid colors all my life and was tired of buying the same boring one over and over again. So I decided to try the foundation dry option.
I tried it on my arm and after 24 hours, there was no difference between a regular foundation and the dry version on that one area of my body. And then I tried it on my face! It worked just as well as if I had been using regular foundation on my face! The dry formula works better than any liquid foundation because it dries faster.
Try it out for yourself— eliminate that boring old foundation from your life! (Don’t forget to double check with your doctor first!)
How it Looks
This is an interesting article from TechCrunch, mainly about the marketing of a new product. It is not really focused on what the product looks like — but rather on how it looks — and its presentation.
The article is available at: https://techcrunch.com/2016/02/24/the-story-behind-the-newest-way-to-make-yourself-beautiful/#.W5c5vLlK6g
The author of the article, Michal Cimerman, has some interesting observations about the way people look around us (both in themselves and others), as opposed to how they act (and behave). He notes that we tend to focus on what others are doing and then react to it, while focusing more on our own actions and reactions around them; and so we can use this focus to learn a lot about ourselves.
I’m not sure if that is an accurate perception or just another example of “self-fulfilling prophecy” (although I think it is just as much a case of self belief as any other). But I do find it fascinating (and quite amusing).
How it Feels
Let’s face it: beauty products aren’t cheap. They are, by definition, an investment of time, money and effort. And yet, they can be incredibly powerful. The old adage that beauty is a luxury is true in one sense: you don’t have to spend a lot on it to get something beautiful. But the beauty you get from spending more than a few dollars on your cosmetics depends on how much time it takes to use them and how long they last.
A lot of people think that as long as they used the right product and kept applying it faithfully every day, their makeup would last forever — but that isn’t true. Your makeup can last until you die or whatnot because your skin is so good at taking care of itself that the products don’t have to do much work for you (the body does all the hard work). But if you don’t take care of your skin well enough (or even if you do) then sooner or later your makeup will run out of power and give up the ghost before your skin does.
The same idea applies to any product: wear it enough times and eventually it will lose its edge, its specialness — whether that edge is aesthetic or functional — and fade into obscurity.
In other words: don’t put off using a product for too long; otherwise, it will become less special over time. Makeup should not be any different; if you wait too long to use what you buy then the product loses its edge… but there is no real way around this except by actively seeking out new products which happen to be better-suited for some particular task (such as protecting against sunburn or clearing up acne) than what you already have in your arsenal.
The Scent
We’ve been asking people to tell us what they think of the scent one of our new products would smell like. We’re just starting, but so far we’ve got some fantastic feedback on it.
It is a curious thing that you can have a really good product and still not sell a lot of it. This was actually an experience we had with the first version of our foundation — people loved it, but it sold little in volume.
There are a couple reasons for this:
First, most people don’t know about the product: they need convincing to try it. And second, there is a limit to how long you can keep your audience guessing before they get bored with trying out different scents and want something else. So if your product is going to be your brand, you need to make sure you have something distinctive and memorable that sets you apart from other brands in your space (also known as creating, building or maintaining brand equity).
The scent is one way we do this. We don’t use scents that already exist in other brands (unless they are specifically created by our team), so if someone did already use it they would become uncomfortable with the new scent in an instant; hence the need for us to make sure people recognize our products as being different from their competitors. If someone knows them then we have an opportunity to win them over because their mind will work harder on making up for the lost time than on thinking about why another company might have a better product (and since our competitors are usually focused on price / price & features / features etc., we might lose more customers than losing them all together).
The Color Selection
When it comes to choosing a foundation for your face, you can’t just pick the color that looks good. There’s plenty of great color choices to choose from, but picking the right one and getting it mixed is another story. The fenty beauty foundation dry is a great option for those who don’t want to spend so much on their makeup yet need something that will last all day long.
This foundation is a new formula with improved coverage and lasting power, which means that it’s ideal for oily skin types who want their makeup to stay put all day long. It also comes with a cruelty-free brush, which makes it easy to get that perfect look each time.
There are lots of other types of foundations out there on the market, but as this article points out, there are some things you need to keep in mind when choosing your foundation:
• The quality of the ingredients used in each product matters. Many types of foundations include synthetic compounds like paraben and silicones which can be harmful if ingested or absorbed by your skin through contact with your pores. Some foundations use phthalates (which are often thought of as safe) but may still contain other harmful chemicals like Bisphenol-A (BPA), which has been linked to health issues including endocrine problems in children and reproductive problems later on in life.
• You should pay attention to how well the foundation stays put throughout the day. Some foundations can easily go on too heavy-handed; some can be too soft; and others with good staying power tend not to be as identifiable as others that are only good at an hour or so before they fade away completely — even when they’re applied at night before bed!
For this reason, most people opt for mineral powders instead because they’re not messy or heavy-handed at all; they have a very light touch so they won’t leave any white cast on your skin; and they can be applied easily over powder products in order to get that perfect match between both products so you don’t have any application issues or build up when getting ready in the morning – especially if you’re someone who uses blushes, primers and highlighters every day!
Packaging is Great? Yes and No
I get a lot of feedback on this blog and in social media, which is great. But it is also confusing and frustrating. There are several arguments I hear again and again:
“I don’t want to pay $55 for the foundation because the packaging is so ugly.”
“The brush has a weird shape, I don’t like it.”
“It’s hard to get this stuff out of the tube.”
“How do I remove the cap?”
“What if I drop it?”
But I think these are all missing reasons why someone actually wants to spend $55 on a foundation. And that’s not just me; every time I try to give one of these answers there’s usually a member of my audience who says something along the lines of “but you’re not saying no to free.” (Hence my question.) So, here are some quick answers on why people buy fenty beauty foundation dry:
1. They love the packaging. It brings home how beautiful, modern and innovative their product is without them having to worry about getting it out of their makeup bag. (I’m sure they’ve thought about that problem too!) 2. They love how everything fits into your handbag or travel bag — they can take their foundation anywhere! 3. The brush fits into your palm perfectly, like a gizmo! 4. They love how everything fits into their makeup bags without having to worry about loss or damage — fenty has done it for them! 5. The powder color coverage is perfect for everyday wear and with non-smudging brushes 6. The pigment color coverage is perfect for nighttime wear and with non-smudging brushes 7. The brush has such a small footprint that it can easily fit in any makeup bag 8. They love how easy it is to clean — there’s no need for complicated brushes 9. They love how well-made everything looks 10. They love how well-designed everything looks 11 . . . . . . . 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103
Final Thoughts
The much-anticipated release of the new high-performance fenty beauty foundation dry has been out for a few weeks and I’ve finally managed to break down the hype and see what is really going on.
My first thought was that it’s just another “dry” foundation, at least in terms of performance and ease of application. In reality, however, this is a product that has been designed with all the hard work in mind:
• Fantastic texture
• Ultimate blendability
• Low pigmentation
• Great color payoff
• Perfect finish (even on my fairly oily skin)
It’s not just a dry foundation, it’s an ultra-high performance liquid foundation — all in one. To be clear: this is not some weird plastic pouch filled with oil or water — it’s just a liquid formulated to perform flawlessly and easily. It actually has zero oil in its formula so it doesn’t clog pores and won’t leave you looking greasy or oily like traditional liquid foundations do. It is, in fact, very similar to some other “dry foundation” products I have used over the years: Caudalie Moisturizing Dry Foundation – Rich (for oily skin), No7 UV Protecting Dry Foundation – Moisture (for dry skin), Lise Watier). And those are all great products too! But fenty has put a real effort into creating something they can call their own — something truly innovative and worthy of praise. And rightfully so! If you want to judge the value of this product by its hype alone, you might want to look elsewhere. The hype is kind of true but also very misleading because fenty actually isn’t afraid to commit fully to creating an innovative product (which is good because innovation is one of their strengths). Let me say that again: innovation is one of their strengths! So let me give you some real facts about fenty beauty foundation dry : • Its formula comes packed with antioxidants like vitamin C, vitamin E & niacinamide for superior moisture & recovery • Its formulation includes sunblock for added protection from harsh UVA rays • It dries super fast on normal skin types but still leaves your makeup looking natural • Its formulation includes sunscreen for added protection from harmful UVA rays with its proprietary SPF15 formula • Its formulation includes sunscreen for added protection from harmful UV