Introduction
“Too faced” is a great example of how to work with both brand and content.
It is a brand that has been around for over 20 years, which has steadily grown in popularity, and which is perhaps best known for its chocolate bars. Indeed you could say that the brand itself is just the product of the brand’s success, rather than the other way round.
In short, there isn’t anything unusual about “too faced”; it is just a very successful brand.
This means that its value proposition as an actual chocolate bar isn’t at odds with its perceived value as a brand. The two are aligned on many levels and should be treated as such in marketing campaigns. However, there is one crucial difference: “too faced” doesn’t need any of our help to get people to buy their products (even though they do). This is because “too faced” isn’t a real product or service but only what we think it is (the brand).
On this point we can learn from “too faced:” As I mentioned above, we know what people want when they think about “too faced.” They want good taste and quality food for their money; attractive packaging; easy to use systems; and good value for money (whether it be the price or social value it gives up).
So all too focused needs to do is align these attributes with what consumers want and then work out how to provide them through their product lines. If you can think of another example of something like this, let us know!
The History of Too Faced Cosmetics
So one of my favorite things to do on a Saturday is go over to the bank and deposit . . . oh, I think that’s a good thing. Now it’s time for me to go over to the bank and withdraw . .
I don’t know what else to say about this.
The above is from an actual conversation I have with a customer. What could be more boring than that?
After reading some commentary on the release of Too Faced Chocolate Bar Gold, I asked myself “What would happen if they had just done this instead?” Their answer: they wouldn’t have wanted people to buy it even if they did want them to. They wanted people to buy it because it was so good! And those who didn’t want to buy it were just as guilty as those who did want it — which really pissed me off, since I really like their product and everything that goes along with it. The best response was yours truly: “If you don’t want our product, then why did you sign up for it in the first place? You would have been much better off not signing up for anything!” They countered that customers are very price sensitive and won’t pay $45 for something they think is clearly inferior (though in fairness, we can argue that we shouldn’t have raised the price!). The key point here is that too Faced really, really wanted people to buy their product; but when sales went up dramatically, they had no idea what happened at all! It was a complete surprise. They tried hard not to make mistakes and even though they knew there were mistakes, they didn’t know how to fix them or even why there were mistakes in the first place (which at first seemed like common sense). And yes, there are always going to be mistakes; but when something goes wrong, you need a good reason for why something went wrong; otherwise it becomes one big mistake after another!
How Too Faced Cosmetics Started a Makeup Revolution
Too Faced is a cosmetics company that has been around a long time in the beauty world. They have always been known for their delicious and very popular chocolate bars, but they also created a range of products that helped them to stay on top.
When Too Faced started making the chocolate bars, many brands were already in the market for something like this (like Too Faced’s very own Tastyknots). However, when they started making the chocolate bars, there was no other option.
Nowadays, too faced chocolate bar gold release date is one of their most popular products and they have struggled to keep up with demand, especially in other markets (like Australia). This is all caused by two reasons: firstly, this product isn’t as exciting as it could be; and secondly, people don’t want to buy it.
The first reason stems from their marketing strategy: too faced chocolate bar gold release date was always meant to be a fun little product for consumers who wanted something sweet but not overly sweet — something that would go well with some coffee or tea. To make sure people get that sweet flavour without being too much of it and to differentiate from what was already available at the time, they decided to make some small changes and add some extra extra flavour (as you can see from their packaging). The result was an acquired taste.
It is great if you enjoy things more intense than your norm (think something like red wine), but if you are looking for something more mild but still tasty then this probably isn’t going to do it for you unless you are someone who loves candy like M&Ms or Mars Bars! But even if you aren’t one of those people then perhaps there are other ways of using it besides using it as a sweetener in your coffee or tea?
This change also came at a time where there wasn’t much competition in the market; which means many consumers simply didn’t want anything different so we can see why this launch would be disappointing for them. To rectify this problem early on, Too Faced decided to just stick with what worked best. They kept adding flavour because that was what made people buy their product in the first place — not because they thought it was going to somebody else! – but still kept adding flavour because that is what appealed to so many customers! As I said previously though: these two reasons combined mean Too Faced has failed at
The Different Faces of Too Faced Cosmetics
There is a lot of discussion about what the release date for the chocolate bar gold is, but hardly any about the strawberry. This is strange, because it’s not like the chocolate bar gold isn’t an ongoing product. The chocolate bar gold is sold in a pretty much identical form to its predecessors. The strawberry has been around since 2003, and it was released long before then (see my post on the history of Too Faced here).
It seems that people are interested in knowing when they can expect to see the Chocolate Bar Gold but they aren’t interested at all in knowing when they can expect to see the Strawberry. I know this will come as a bit of a shock, but I think this highlights one of the reasons so many startups fail: too many people want something now without waiting for something better later.
The problem here is that there are two sides to this story (or rather three if you count “too faced chocolate bar gold release date”). On one side are those who want to know when they can expect the Chocolate Bar Gold (chocolate bars have a shelf life and you have no control over that). On another side are those who would prefer early access to strawberries (because strawberries have a shelf life and you have no control over that either).
As with most things in life, we should approach both sides with equal seriousness, but let’s start with our strawberry side. Do we want early access to strawberries? Yes!
What happens if we don’t get strawberries? Well, if we want early access then maybe we should just wait until everyone else gets them first…?
That sounds fine from our perspective, but I think there is more than one way to look at this. Would you be happy for someone else to get an early access? Or is it much better for everyone to get strawberries as soon as possible?
And which choice is more valuable? If everyone gets strawberries sooner rather than later, then nobody benefits from getting them earlier than anyone else does — so why would anybody really care about getting them early anyway? If however some people might be unhappy about getting strawberries sooner rather than later but only because of some other item on their wish list that isn’t immediately available – then we need balance here too. It doesn’t make sense to pretend that your priority list includes everything; after all, most people would choose not to spend $50 on an expensive gift card unless they
The Marketing Strategies Used by Too Faced Cosmetics
I’ve been a fan of Too Faced for years. The brand is so well known that I don’t know anyone who doesn’t have at least one of their products. When I first heard about the new chocolate bar, I was intrigued. Was it going to be a disaster like previous Too Faced products? Would it be more “girly” than other products? Would it still smell and look like chocolate?
I was pleasantly surprised. The packaging is wonderfully chic — just the right amount of glitz, without being too obvious. The aroma is smooth and subtle, yet invigorating and feminine. And best of all, there are two different varieties: Rose Gold (rose golds are my absolute favorite) and Chocolate (chocolate smells great but not as rich).
The best news? They’re back in our stores, but only until October 31st!
Conclusion
We’ve seen quite a few posts in the past couple of weeks on the gold release date. I’d like to write one more post to wrap up this topic, highlighting some key takeaways from it.
First and foremost: if you are not ready for the gold release date, don’t do it. If you are ready, don’t do it. This isn’t even a question of whether or not your product is ready — if the product isn’t ready, then put an end date on it and stop working on it until it is.
But what about too far ahead of schedule? Too late for you? No. The point is, there are no dates — there are only milestones. You should be thinking about how you want to get from where you are now to where you want to be in one year, two years, five years or ten years (or however long). Don’t think about dates; think about milestones — and make sure that the milestones have value so that people will remember them when they need them (which will happen at least once every few months).
You should also consider milestone dates in terms of how much effort and time people will spend on your product each month/year/whatever period of time before then (so that these milestones will seem worthwhile), as opposed to things like “hanging out with friends who aren’t doing anything interesting because they all just hang out at home watching Netflix all day long; they didn’t realize they were missing out on life events because they were too busy being lazy!”
Just a few other key takeaways:
• For every year or milestone date there is a milestone date; for every milestone date there must be a corresponding milestone date (because otherwise the product doesn’t have any value in its current state).
• If you need help calculating deadlines that include time zones then here’s an example: How would I know when I’m done working on X? Something like “I’ve finished working on X [month]”. Well, I don’t know when I’m done working until I’ve actually finished working on it [month]. A full list of deadlines can be found here .
That’s as close as we get to having actual dates for our products – but even that’s too vague for many startups. So instead we say things like “we’re going live [month]”, “we’ll