Intro
There are a couple of ways to approach this. You could either write a novel and then publish it, or you could write a blog post and then publish it. I believe the latter is probably the better approach.
I’d much rather have you join me in writing a book than in writing a blog post – not because any book is superior to any blog post, but simply because I believe that an informed reader will be more likely to read the book than the blog post. It’s also much easier to do that with books than with blogs, because there are more words to be worked with, so you don’t have to worry about using only one word for every two lines (curse you Google auto-correct!).
The other benefit of writing a book is that you can do something different from what people usually do when they write about technology. If you want them to think of Slack as something which works like their favourite laser printer they can buy at Best Buy (but not if they want it to work like their favourite laser printer at Best Buy!), then don’t just tell them about Slack as if it were the latest Apple iPhone (i.e. “If your device has a camera, it takes photos!”). Instead, show them how Slack works like your laser printer – by showing them how it works like their favourite laser printer at Best Buy!
Crafting a Twitter Image Lead Generation Strategy
I just realized that I never wrote about Twitter image leads in this blog post. So, I guess it’s time to do so.
There are many different ways to create a lead generation strategy for your Twitter account, and each one has its own pros and cons. You can also use any of the methods listed below to generate leads on the platform.
These methods aren’t mutually exclusive! They all work well together! The thing you need to understand is that marketing your product on Twitter is a big job. While it is possible to do a good job of picking out important people in your target market and following them, targeting them with specific information about your product can be almost as hard as convincing them to buy into it in the first place (which isn’t hard at all). It takes time and effort, but if done correctly, that work should yield positive results.
***Note: If you have any questions about any of these strategies or have ideas for how we can improve this post please let us know via email at [email protected] . Thanks! ***
A few weeks ago we introduced a new strategy for generating lead generation on Twitter; one which focuses more on existing users rather than on new ones. Let’s take a look at what we mean by “existing users” above…
How to Create the Perfect Lead Generation Tweet
@marcjacobs #brunzerbrush and #marcjacobs are trademarks of marcjacobs.com. #LeadGen Tweet
Good leads don’t just happen, they have to be created. A good lead generator is a tool that makes it easy for marketers to generate and distribute leads. They are often seen as the “secret sauce” that makes a lead generation campaign successful, but unless you have one, you won’t get any leads.
A great lead generator is one that does the work for you: it can automate the process of generating leads or it can send them to you automatically, when and where you want them, as often as you like (even at hourly intervals).
Here’s a quick summary of features that make up a good lead generator:
Automatic generation: This involves automating some or all of the steps involved in generating a new prospect through email, SMS or other automated systems. (This includes things like creating an email account and sending out emails.)
Automated phone calls: This involves automating some or all of the steps involved in contacting prospects through automated phone systems (such as dialing numbers). This can include things like calling toll-free numbers and placing automated voice messages on their mobile phones.
Automated SMS: This involves automating some or all of the steps involved in sending out messages via SMS (such as setting up an SMS list). It can also involve using automation technology to send out messages to people who have opted into receiving promotional messages from your brand through social media channels such as Facebook and Twitter.
Email autoresponse: This involves automating some or all of the steps involved in getting responses from existing customers who have opted into receiving promotional emails from your brand via email newsletters or other marketing tools; this could include things such as setting up autoresponder scripts on your email listservs or using automation software to set up auto-responder scripts on web forms with which customers interact on your website.
Sample use cases for each feature include:
• Creating a list by manually entering contact information—especially if there are multiple names/addresses/phone numbers in someone’s contact info—into an auto-generated list builder app like Aweber (which has been around since at least 2001) and then exchanging mobile number information between yourself and prospects with this app (which automatically generates lists based on these fields) in order to quickly contact prospects
Optimizing a Twitter Post
Today I’m going to take a look at how the best of the best in Twitter marketing optimize their tweets.
The first thing you need to remember, is that Twitter is not a social network. It is a communication tool and as such, you are able to interact with people on it in real time (Twitter’s mission statement was written by the creators of Vine).
If your goal is to drive traffic to your website, then you must understand that Twitter doesn’t work like other social networks. Instead, you can use this platform for two primary purposes:
1) Promotional purposes – where you are trying to convince people that your product or service is great and worth their time
2) Public relations – where you want to show why there are certain benefits associated with using your product or service
Let’s go through some examples:
1) Promotional purposes: If a woman wants to find out more about how the best bras work, she should probably use Twitter. She will be able to see if her bra fits her perfectly and if it does, she would most likely buy something she has never tried before. She may even message @braadventurer and try on some of their bras in store! 2) Public relations: This same woman might also want to get an idea about how much money she can save by switching from her old phone carrier MVNO (Mobile Virtual Network Operator) One Mobile or Giffgaff Mobile, who offer data-free voice and text services for £25 per month per line per month (currently £3/£3/£4 per GB used). They also provide Giffgaff Money Billing Services which enable users pay bills on the same day they receive them (which costs £1.50/GB). They also have a Payflow service which enables users transfer money between bank accounts via mobile phone messages. If they really want more information about these services they could visit http://www.onemobilevpn.com/. Then if they have questions about these products they could visit https://www.giffgaff.com/. If she was interested in deciding which company will give her better customer support than another company, she could visit https://www.twitterhelpcentre./ 3) A new person might join Twitter just because they enjoy using it – then they may be interested in learning more about its functions and what it can offer them because it might be fun (they may decide that
Measuring Your Strategy’s Success
People don’t just buy shit. They also use it. And they do so in vastly different ways and for vastly different purposes. For example —
A. If you sell a product, you can measure how much each customer buys, how often they buy, and how much of the total value is from each buyer.
B. If you sell a service or a solution to an existing problem, you can measure usage of that solution by the people using it and the people who came to see what it could do for them (and their success in using it).
C. If you sell a product or service that makes employees with specific skills more valuable (or less expensive), you can measure which employees are spending time on which projects (and how much time they spend).
This is all important stuff because a business cannot be successful if its metrics are wrong; if its metrics don’t work, then its strategy will not work either. To help businesses understand what makes their metrics work, I have written several posts on comparing company metrics: Metrics to Measure Success and How To Measure Anything That Matters .
The purpose of this post is to provide some guidance on measuring strategy’s success:
As I mentioned in my post “Measuring Strategy” , there are three kinds of measures that should be used: 1) Business metrics – measures the value delivered by your products or services to customers 2) User metrics – assessments of usage 3) Other metrics – measures how well your products/services fit into customers’ needs/wants 4) Customer satisfaction metrics – assesses how satisfied customers are with your products/services 5) Customer retention metrics – assesses whether customers keep coming back 6) Sales conversion rates – measures the percentage of sales that result from new buyers 7) Advertising conversion rate – measures the percentage of advertising revenue that results from new buyers 8) Product-market fit – measures whether your product is making it easier for customers to buy your products 9) Leads generated – measures whether leads come from new sales 10) Repeat purchasing – tracks whether users come back 11 ) Revenue shrinkage – tracks changes in revenue 12 ) Customer acquisition costs / conversion rates 13 ) Job creation 14 ) Net promoter score 15 ) Net promoter engagement 16 ) Net promoter impact 17 ) Additional key words: marc jacobs bronzer brush white 18 ) History 19 ); marc jacobs bronzer brush white 20 ); marc jac
Conclusion
This is the final post in our “Product Marketing” series. We hope you enjoyed reading about how to successfully market your product, and if you found it useful, please share it with your friends.