Honest Review of the Tarte Shape Tape Concealer

Hello beauties!

Ah, the Tarte Shape Tape concealer. It’s probably one of the most talked about beauty products lately. It’s also famously hard to track down in Canada as none of our beauty counters have it. I decided to see if it was worth the hype and ordered it directly from Tarte (see my Tarte haul here).



I ordered this for $31CAD in the shade ‘light sand’, a light shade suitable for skin with yellow undertones. This product is vegan and claims to provide full-coverage a creamy and blendable formula. Because this concealer is SO popular, they actually have set a limit of 2 per order.



-Attractive packaging

-Contains more product than comparable concealers

-Full coverage

-Can be worn without setting under eyes



-Applicator is excessively large

-Doesn’t fully conceal dark circles

-Has a weird powdery look when blended out

-Easy to over-use and will look shitty if you do





Honestly guys, there was a lot of strategic hype put into this product. First, they got every high profile beauty guru talking about it, then they made it sell out all the time and made it hard to find, then they even put a limit on how many you could purchase from Tarte’s website even advertises that ‘one is sold every 26 seconds’. People always want what they can’t have or what is hard to find.

This isn’t a bad concealer, but considering it cost me $31CAD I don’t think I got my money’s worth. Yes, you get 0.33oz/9.6mL vs products like the Nars Radiant Creamy concealer or Maybelline Fit Me concealer that only contain 0.22oz/6ml, but the applicator is so large it just globs the product onto your face. You need to wipe the applicator with every use or it puts too much product on the skin. If you use too much of this, it looks like a mess.

The finish of this concealer is also weird. It does give a full to medium finish, but for some reason no matter what I’ve used to blend it out (beauty blender, brushes, fingers), it always has a weird powdery look to it once it’s blended. Also, I’ve looked in the mirror halfway though the day and been like WTF I LOOK TIRED! And it’s because this doesn’t actually camouflage my dark circles that well (even though it is full coverage), unless I use too much but then it creases. If I use just enough to get by, I can get away with not setting my under eyes but then I don’t have the coverage I want.

I’ll continue using this just because I ordered it online and online returns are a pain in my ass, but I don’t think it’s worth all the hype. I was really hoping the Shape Tape would be a cheaper replacement for my Nars, but sadly that is not the case!


Have you guys tried this? What are your thoughts?

xo J



  1. May 9, 2017 / 2:27 pm

    Wow! It is 7 bucks more in Canada – I would not pay that much for this concealer. I tend to use too much and yup – looks terrible 🙁 Appreciate the honesty!!

    • May 9, 2017 / 2:36 pm

      Yea its very expensive in Canada! Lol glad someone else agrees with me. It just has a bad design!

  2. May 9, 2017 / 2:33 pm

    FINALLY! Someone who isn’t in LOVE with this thing! LOL

    I got mine maybe 2-3 months ago from Tarte Cosmetics and mentioned in my haul post that I wasn’t blown away – it actually creases on me, even though this claims to be crease-less. I couldn’t put my finger on the finish but I think you explain it perfectly, it has a weird powdery finish. I’ll use it because I have it, but honestly I think Nars and even Maybelline are better concealers – from my dry skin at least!


    BTW – if you shop at Tarte online often, it’s really worth waiting until they have a sale – I’ve noticed every 3rd month or so they offer 20-30% off.

    • May 9, 2017 / 2:38 pm

      Thanks for your thoughts! Yes the finish is so weird. No matter what I do it always happens! I agree that Nars and Maybelline have better products. Even though Nars is more $$$, it works perfectly and I know how to use it sparingly. That’s a good tip about the sales- I think I got 15% off my Tarte haul or something, but next time I’ll hold out for a bigger discount!

  3. May 9, 2017 / 2:53 pm

    This is the first review for this concealer that isn’t raving about it. I’ve also learned when purchasing things from tarte’s website (if you have signed up to get regular emails from them) to leave the items in your cart for a few hours and they will usually send you a 20% or 30% off discount code email.

    • May 14, 2017 / 1:20 pm

      Yes I’ve learned that too! It’s better to just order from them vs Sephora 🙂

  4. May 10, 2017 / 1:04 am

    Thank you for your post! That is what I wanted to hear. A honest review :). Nice job!

    • May 14, 2017 / 1:19 pm

      Thanks for reading! I feel like so many people kiss this product’s ass lol

      • May 14, 2017 / 1:23 pm

        I agree. And I saw only few honest comments how it is drying. That is happening also with Morphe as a whole brand. I bought their brushes because of those good reviews and guess what they are crap. They are sooo bad made. The black color is gone in my higlighter brush. They are stiff and not good. Also Gerard cosmetics. Their whole range is a crap makeup but expensive as hell. I don’t like lies. And I can conform I bought lipstick from Gerard cosmetics and it is just crap. And Too faced is also a crap brand with soo much support from youtubers. Bad bad bad shadows with big prices 🙂

        • May 23, 2017 / 3:50 pm

          Yes Too Faced’s shadow has gone way down hill!!! And I agree- Gerard cosmetics was okay but basically only surviving because of beauty gurus. Morphe I find some brushes to actually be really nice, but they fall apart easily and are very cheap quality!

          • May 24, 2017 / 1:03 am

            For sure we share same opinion ✔️

  5. May 10, 2017 / 10:31 am

    Thank you for that honest review!! I’m always skeptical of these super hyped-up product but I was actually considering this one even though I can’t bring myself to spend that much money on 1 product lol

    • May 14, 2017 / 1:19 pm

      Thanks for reading! Yes it’s a good concealer but just too much for every use and the texture is so heavy!

  6. May 11, 2017 / 5:59 pm

    Good to hear! I’ve been wanting to try this for months for my dark circles and part of me still wants to but after reading your post I’m second guessing it, any alternatives you recommend?

    • May 14, 2017 / 1:18 pm

      The maybelline instant age rewind or the nars creamy radiant concealer are best in my opinion 🙂

  7. June 6, 2017 / 8:54 am

    Thank you for this review! I was lusting over the concealer for so long and so mad that I couldn’t get my hands on it, but you are right…it’s all about the hype that was created for this. Your review is the most honest review I have read, thank you!

    • June 10, 2017 / 11:29 am

      Thanks for reading love!! Yes, this concealer is so so hyped but for everyday use I find it way too full coverage (its kind of extreme) and it just doesn’t look good on the skin. xo

Thoughts on this post? Leave a comment my loves!


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