Intro
Tarte is an American beauty company that gives you a chance to create your own kit. They are launching a new product based on the concept of “tarte create your own beauty kit 2023.” The new product is called “Tarte Create Your Own Beauty Kit.”
I don’t know how they’ve managed to make this idea seem awesome and relevant to women, but I would like to share their vision of it with you. Here’s the pitch:
What if you had an opportunity to create your own beauty kit? Tarte creates kits that allow women to have complete control over the products they use and how much time they spend on them. By allowing women to customize their products, Tarte can help them achieve their personal beauty goals. Through the launch of this product, we want to engage with women who are truly interested in creating their own beauty kits and make sure that they know about Tarte’s vision for this exciting product line.
What is tarte
Tarte has a lot of Instagram followers, but also many people who have never heard of them.
Their newest product is a facial mask — which they call a “no-makeup-required” mask.
Tarte offers not only the mask but the “tarteist” kit, which includes their “beauty blender” and a few other products like a cleanser and skincare set. The kit is priced at $99 at Tarte.com .
The mask itself can be found for $30 on Tarte’s website .
For more details on the Tarteist Kit, check out our post about it (linked above) .
If you are curious about the company, here are links to the company website and social media accounts: Facebook , Twitter , Instagram .
Makeup kit
I have been using the Tarte Falsies palette for a while now, and I don’t regret it at all. The range of products, from the shimmer-y to the matte and everything in between, is brilliant.
The palette itself is awesome because you can use any product within the range for a specific look. You can also mix and match shades to get different looks. I recommend getting this palette if you’re looking for some new products in your makeup line.
Makeup brushes
In the last few years, we’ve seen quite a lot of buzz about makeup brushes. Specifically, the beauty brush market is changing fast and will continue to do so. The reason for this is simple: more skin care products are coming onto the market and skin care needs require different tools than makeup applications. This means that there’s a whole new set of brushes required in the market: eyelash applicators, foundation brushes, powder brushes and so on.
This is a fantastic opportunity for brands. Brands can create their own line of makeup brushes or promote third-party brands that have created their own lines of beauty brushes that are in high demand among consumers (or they can develop their own brand.) For example, tarte has created its own line of beauty brush sets called Tarte Create Your Own Beauty Kits , which come with each brush in three sizes: small (0.5 mm), medium (0.7 mm) and large (1 mm). In addition to the brush sets, each set includes a foundation brush and two eyelash applicators for $165 USD .
In terms of marketing to consumers, there isn’t much guidance out there on how to approach this subject from a branding perspective. It seems like it would be somewhat expensive to create a full collection of cosmetics based on your own brand so that you could market it as being from your company — but at least you could still do it yourself!
Tarte does have some advice for brands who want to create their own line of beauty products: Tarte also has some great tips for brands who want to create their own catalogue or magazine too. And if you’re not interested in making your own line but are interested in buying one online or in store — well then… there are some other options too!
Conclusion
We’ve done our best to give you a broad introduction to the world of startups. We hope this post will help you get started in your startup journey, whatever your size or stage. You can also find out more about:
• Mindshare
• Marketing
• Product
• Customer
• Branding
• Standup or pitching?
If you have any feedback or questions, please let us know at [email protected] or follow us on Twitter @tarte.