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How to Use Images to Generate Leads on Twitter.
In the previous post we covered how to use images in your social media marketing because this is a very different and potentially very powerful way of doing things. You can use them to get your name and brand out there, or you can use them to generate leads on Twitter. The latter is far more important than the former.
In order to make leads on Twitter, you need a very specific set of skills and knowledge, but also a willingness to experiment with your approach for as many different types of users as possible. What I’ve found is that there is a right way and a wrong way of doing it — which can be quite useful if you are doing it wrong (so don’t just copy me).
This article covers three kinds of images that are likely to get people’s attention:
• Images with emotions: There are plenty of emotional images in the world around us, but they may not mean anything special — they may not be interesting or memorable. But when an image has an emotional appeal, people will remember it longer than an image that doesn’t have an emotional appeal (at least according to A/B testing).
• Images that resonate with emotion: If people see an image that makes them feel something, they will remember it for longer — so if you want to make long-term sales from your Twitter accounts, you ought to pay attention to what kind of content people find most valuable when they are looking at your tweets from their Twitter profiles. And by “content” I don’t mean “text;” I mean “emotionally-driven content like comments or shares because those users will remember that more than text alone.
• Images with accessibility: When people try to look at your ads with screen reader software, some ads are going to fail because they don’t make sense (simply no one can read them). But others make sense because accessibility really matters when you want someone using your product (or using it first) and making decisions about how much value they get from it in their own lives.
Here’s my demo account above where I am using three types of images — two ones which work well for getting my content out there and one which works equally well for generating leads on Twitter. The first two types in particular help me generate lead sets for my products based on who uses my site; the last one helps me generate lead sets based on which social moment
Crafting a Twitter Image Lead Generation Strategy
I am a big fan of Twitter and I’ve been writing here about how to use it effectively and it seems that everyone else has written about this in the last year or two.
It’s worth going through this again, just to be sure:
The way you get traction on Twitter is by tweeting something along the lines of “I just installed this awesome new app.” If you can, you should tweet it directly to people who have an interest in your product, or people who might be interested in your product (if it is a social product). You could also find niche markets for that; for example, if you have a health-related app, you might want to tweet about how great your app is at helping with weight loss.
You don’t need to do all this work upfront — in fact, most people don’t — but the fact that you are giving something away for free (as opposed to selling something) makes this more likely to succeed. You should also optimize the look and feel of your tweets before they go out (you can take some inspiration from things like ImagePulse which helps you choose an image-friendly font and color palette) and make sure they are short enough so as not to dominate other content on the service.
How to Create the Perfect Lead Generation Tweet
Another fun way to launch your product is by creating a Twitter campaign. This is an excellent way to test your product’s value proposition and get the product in front of potential customers. That said, if you are just starting out, the idea of creating lead generation tweets might be a stretch. Use this as a starting point for a small experiment that can generate some very valuable data
To get started, start tweeting at leads:
If you have a lot of leads from different sources (for example from different companies), you can use this list approach to create the perfect lead generation tweet for each source:
Then send out your complete email (for example: “Hi [name], I’m [name] and I created [product name] and I’d like to offer it to you as part of our [price]. Please take my promo code here (or something similar). Alternatively, you can use our smart contracts so that when you sign up, we commit funds automatically on your behalf to make sure this happens! Thanks!”)
This is the type of behavior that people respond well towards. Once they see the value proposition behind your product and they know they will benefit from it (especially if they don’t already have it or already have someone else who uses it), they are more likely to take action on account. This works especially well for businesses that are not only asymmetric in their relationship with their existing customers, but also in their relationship with advertising/promotion tools and online media outlets. The advantage of using Twitter as part of an email campaign is that no additional communication is required beyond what’s needed for marketing emails to begin with — plus, most users are open to receiving email at all times rather than just when triggered by another social media engagement; so this approach can be used even before any marketing efforts have been made.
Optimizing a Twitter Post
The content of a twitter thread is relatively limited in most cases, but it can be a powerful tool for conveying your value proposition. I’ve seen many startups try to capitalize on the power of this in the wrong way and fail.
It’s quite easy to do: use a forum, start with something simple and then gradually introduce more complex elements as you improve your user experience. But remember: if you are not optimizing your twitter post yet, you are probably not ready to optimize it.
The key is to maximize the number of interactions you get out of each tweet (and by that I mean to minimize latency, which is also difficult with tweets). You should be using high quality images or gifs for the visual presentations, and keeping them simple enough so that they are easy to follow (i.e., no need for too many extra details). Also make sure that each image is exactly what you want it to be (no noise at all) so that everyone who sees it can already tell where the image comes from and what it represents in its context.
When we’re done optimizing our tweets, we should have a good idea about how much engagement we can expect from our content on twitter and whether there are any other media channels we could leverage as well (if so, what?). Finally, once everything is set up properly, we should make sure our content appears in nice display windows whenever someone searches for our name or company name on google (to help guarantee better click-throughs) and also appear as an organic result when someone clicks on an ad or other advert link within our site itself.
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Topic: What Is Your Product Ideal Use?
Subtopic: Product Promotion & The Value Proposition
Keywords: ROI/Value proposition
Text: In my earlier post on product promotion & value proposition , I briefly discussed how your product ideal use depends entirely on your business model and how you intend to sell it — but often doesn’t explicitly ask about that question. This post will go into some detail about the optimal use case of your product — i.e., which features should exceed their minimum viable product requirements (“MVP” requirements). This will lead us into consideration about which features are no longer required (“optional”). Consider these questions before making a decision about feature removal or adding new features based on market feedback: “Will people still buy my current product if I remove this feature?” “Will people still buy my current product
Measuring Your Strategy’s Success
The most common mistake I see when it comes to measuring a startup’s success is that many of them don’t measure their strategy properly. They measure their growth and budget, but not the success of their strategy.
This is a crucial mistake because they aren’t really measuring two different things:
1) The sales of their product, and
2) The customer engagement with the product.
By spending time on their metrics, they’re missing out on a lot of information about which parts of their strategy work or don’t work. When you can’t measure your progress against your goals you won’t know if you are on track to achieve them . . . or even if you are making any progress at all!
To sum up: we need to measure our strategy differently from our product, and from our goals. We need to measure the actual sales we make (including the repurchase rate), because that tells us something about how successful our strategy is solving problems. And we need to measure customer engagement (including both the number of customers who try our software and how long they stay with us), because that tells us something about what’s working, what’s not working, and what we should be doing next. These are not mutually exclusive measures! They both need to be measured in order for us to know where we’re going as a company. Here are some good metrics for each (and there are more than I’ve listed here):
Conclusion
As we have said, there is a lot of great marketing advice out there, and in this post we’ve tried to cover some of the most useful tips. For more detailed reading on how to market your product, check out this free ebook [1] or this free ebook [2].
Finally, you may be wondering what happens if you don’t meet your goals. If this is the case, it’s important that you know that you can always go back and start over again. You will have made some big changes to your product and service, but surely there is some chance that something went wrong somewhere along the way. This is true whether or not you’re satisfied with the outcome.
We hope this has been a useful read and if you have any questions or comments feel free to reach out to us at [email protected]!
Also, don’t forget to follow our updates on Twitter: @readysetradiantreviews . Cheers!
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