Intro
kandee johnson too faced ulta are the leading beauty and grooming product company in the world. Their products are sold through their own website, Amazon, and Wal-Mart.
To get to know kandee johnson too faced ulta a bit better, let’s take a look at their YouTube channel. It’s a great way to see what they have to offer in terms of videos and videos alone.
How to Use Video Marketing Strategy for SEO
Video marketing has been a great tool for both offline and online companies. There is the art of it, and then there is the science of it. The art involves finding the right place to shoot, and perfecting the lighting, editing and sound mixing. The science is about understanding how different filters work in combination with each other to produce better results. It’s not really a matter of “can I do this?” but rather “can I do this well?”
You can find free video marketing resources on youtube or trying to hack your way to success with video marketing (even if you aren’t an SEO professional). Here are some very basic videos that can help you get started:
One thing to note here: most people who learn how to make great videos will be at least somewhat self-taught; that is, they probably don’t have access to resources outside their own libraries (e.g., a friend who makes YouTube videos on their basement desk). This means that even though you may have access to some useful information from a variety of sources like Google Video or YouTube, you may still have significant work ahead of you if you want your videos to be viewed by potential customers.
These are 3 simple things that can help your videos get noticed:
1) Surround yourself with competent voice talent when possible (this will also help your overall experience)
2) Make sure your logo and text are easy on the eyes; avoid using color schemes which don’t look good for either typeface or color palettes
3) Have a clear theme for each segment in your video (e.g., “How I did it,” “What I learned,” etc.)
How to Create a Cinematic Film
I’ve been a fan of cinematography for over 25 years. My first experience was with a friend of mine who would take me to the local art house, The Music Box, to see indie films and documentaries. The most memorable films he showed me were those in which the cinematographer was able to convey the music of the moment by using the light, framing and editing in a way that made you feel like you were there. It’s not that I thought I wanted to become a cinematographer — I just wanted to be able to create these kinds of experiences for my friends and loved ones.
I’ve come full circle. Our company is called Aruze Technologies and we are developing camera-based virtual reality experiences that are meant to transport people into alternate realities. We have three people working on this product: two graduates from MIT who are now doing their advanced degrees at Stanford University; and myself, who has long been interested in film as an art form with its own language that can only be learned through experience — as opposed to learning from books or lectures.
The title of this post is inspired by a scene from Stanley Kubrick’s 2001: A Space Odyssey , where the brilliant HAL 9000 talks about his fascination with anthropomorphizing computers through film: “From the beginnings of cinema, humans have projected themselves upon the screen by imagining themselves into another world… And so it has continued throughout time… through our own personal fantasies and dreams… Now with television broadcasting pictures directly into our living rooms from other worlds around us… finally we can project ourselves into other times past or future!”
The idea behind this post is that some companies are creating VR/AR experiences that do just that — they show you how things look/sound/feel in another world (or universe). Any company whose product can create these kinds of immersive user experiences could be considered a “cinematic company,” but they will also have strong marketing muscle behind them; so what makes their VR/AR products different?
The answer lies mainly in how they work together with tech companies (and not necessarily hardware manufacturers). If you want your consumer hardware company to be part of this cinematic ecosystem then you will need all three components mentioned above: 1) technology; 2) content; 3) marketing & PR teams. These all work seamlessly together, but if one or two don’t exist then everything falls apart: no consumer hardware brand will buy your
Optimizing Your Video for YouTube
This is just one example of the many tactics you can use to optimize your video for YouTube. Though it is not as flashy as some other things you may be doing with your product, it is something that will help you achieve a number of important goals:
• Promoting your videos to more people – This is likely the main goal for most people. As a startup, you have no money and no employees to do this for you. You can do this though by engaging with people who already care about the product, asking them to like and subscribe to your videos (or creating an account on YouTube and asking them to like or subscribe); or by finding people who talk about the product but have no followers and reaching out in person (not through social media channels) .
• Gaining more attention from influencers – Influencers are always looking for ways to increase their reach and visibility; if you want to become one of those people, chances are that there are some things that could be done for you online. You might even be able to use your own social media channels (like Twitter or Facebook) as part of this strategy.
• Getting video views fast – The hard part here is getting enough time in front of people watching your video so they will actually see it before they forget about it (most influencers have a very short attention span). A good way of doing this is by spending time promoting the video on YouTube’s “promoted posts” section; or by building an email list of subscribers that is growing organically.
• Making more money – To make money from calls-to-action in videos, you need at least two things: 1) a way that allows people to do something when they watch the call-to-action button; 2) a way for them to appropriately respond. This can be done through banner ads, pop-up windows, etc., but often times it requires additional resources like custom scripts or software tools which take up valuable development time and costs; these would add minimal value but consume precious development resources needed elsewhere.
That said, some things can also be done without these additional resources: advertising partners; creating custom scripts; using prerecorded content which could then be made available on premium channels (YouTube itself has over 1000 channels). The latter method would require separate development time — all else being equal — but again would add very little value beyond what would already have been accomplished otherwise by producing a prerecorded snippet
Measuring Your Video’s Success
I’m not a fan of metrics. I don’t consider them to be a part of “marketing” at all, and my perception of the value they provide is that they are simply an inaccurate measure of success.
In fact, video marketing metrics are just one possible way to measure “success.” There are many others, which I will go over in this article.
What is video marketing? It may not be what you think it is…
First, let me define the term:
Video marketing is any form of digital communication that uses images and sound to create content about a product or service for purchase. The term can refer to: TV advertising, online advertising (e.g., banner ads), social media (e.g., Facebook ads) or other forms of digital media such as websites and blogs.
You may have heard the term “video marketing” before — maybe you have seen someone describe it in a blog post or on social media. But what does it really mean?
If you ask most people (especially those who do this full-time), you will get the impression that video marketing means doing something like posting videos on YouTube or sharing them via social media platforms like Facebook and Twitter. And while this is still an important part of some video campaigns— especially campaigns that focus on communicating with prospects who want to buy your product—it isn’t necessarily what people think it means when they hear the term “video marketing.” In reality, video marketing has many different functions, including:
• Communicating through visual graphics (e.g., photos, illustrations, diagrams)
• Delivering information through audio production (e.g., narration)
• Demonstrating products and/or services to prospective clients by showing them how they can use them (e.g., demonstrations, comparisons)
I mentioned above that there are many different types of video content; here I will look at only two major categories: informational and promotional content (which also includes everything from blog posts to infomercials). As a best practice for every type of communication strategy using video content — including YouTube — there are certain elements essential for success in any given medium: 1) good quality footage and 2) consistent, high-quality voiceover that enhances your message and makes your viewer feel like he or she has been personally involved in the experience being relayed by your message creator
Conclusion
The product is awesome, the startup is just getting started.
Now that you have a strong product and a strong story, the next thing you need to do is go after the market. The first step should be to find a market. This is not an easy task: it may take years, but there’s no need to rush into this. You will never achieve success if you spend too much time on one side of the table or one side of your company’s finances before you get into the game. So start by identifying an existing customer base with which to experiment in order to refine your product and its value proposition.
Targeting different audiences and long-tail keywords will enable you to test lots of variations on your product (and perhaps on your value proposition). You might have very little data points for each of those different audiences, but this alone will give you valuable insight into how well your value proposition fits with their needs and desires (and vice versa), as well as which features and benefits are most important to them (which can also help inform how well they interact with your initial features).
If you want more detailed insight into your own market research, there are lots of great tools available: I recommend checking out these two examples:
• Maker Business — What’s Your Product? (@KrisBishop) – Twitter Search Engine What’s Your Product? | Maker Business – @KrisBishop (@KrisBishop) – Twitter Search Engine https://www.quora.com/What-is-your-product/Answer/Twitter-search-engine
• SEOmoz — Google Search Engine Optimization (@seomoz) — SEOmoz Blog https://seomoz.com/blog/google-search-engine-optimization/
It’s also worth noting that while some companies might be more “early adopters” than others (e.g., Facebook), any company that can identify an audience of potential customers is usually ahead of the curve when it comes to sustainable growth (and at least until they reach scale…).
Once you have identified a target market, now you need to focus on getting in touch with them. While email marketing is essential for this, there are other techniques as well like: content marketing; retargeting campaigns; newsletters; forums; video blogs; podcasts; and so forth… All these techniques can be used in combination with other tactics from
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