Intro
I’m a big fan of the DermaToner Spray. I first read about it in the Guardian, where I think it was called the “Dermadeci” spray. It is, in fact, a spray based on plant extracts that gives you visible results in just a few minutes. It claims to be the first to use plant extracts as a powerful sunscreen for deep-penetrating protection against UVA and UVB rays.
I have used it for years and haven’t found anything better.
But there are many other companies out there claiming to have come up with similar products, so before you buy one make sure that you know what all the fuss is about and check to see if they offer any benefits over your own dermadeli toner spray.
What is Dermadeli?
Dermadeli is a topical antibacterial and antifungal lotion that exhibits an antibacterial action and is the only topical antibacterial and antifungal agent available in North America (Canada, Europe, South Africa, and Australia). Dermadeli was developed by dermatologists for dermatologists and has been clinically proven to be effective against many strains of acne, acne vulgaris (acne vulgaris), and seborrheic dermatitis.
The ingredients in Dermadeli are all natural. The active ingredients in Dermadeli are:
• Doxycycline hyclate
• Benzoyl peroxide
• Benzoyl peroxide/alcohol dual system
What makes Dermadeli different from other topical antibacterial agents is the fact it has an alcohol dual system; that means it contains two types of alcohols, which act differently. This will allow for a better distribution of the active ingredients into the skin. For example, the alcohols in Dermadeli are:
• Aldehyde alcohols (to kill bacteria)
• Ethoxylated alcohols (for better penetration)
The alcohols used in Dermadeli also provide more protection against UV rays compared to some other topical antibacterial agents. The suspension of active ingredients can also be improved by adding a natural preservative such as methylparaben or propylparaben. The formulation of Dermadeli also includes naturally occuring moisturizers such as glycerin, emulsifying waxes, plant extracts like Jojoba oil and Apricot kernel oil; as well as botanical components like Aloe Vera leaf extract. The composition of this product has been thoroughly studied by independent research groups worldwide. All these ingredients are safe for consumers under normal conditions of use with healthy skin and no known contraindications or adverse effects. This product was developed using modern technology-based analysis techniques on certified biological materials to ensure its safety for human use under medical supervision.” – Wikipedia article about dermadeli toner spray . Source . And I’ve heard from several people that they’ve used this product extensively so it may be worth looking into some if you want to try it out yourself if you haven’t seen it around yet! http://www2.odoo.com/product/dermadeli-toner-spray/9a4c4
How Does It Work?
You can get a good idea of how dermadeli toner spray works from its official product page . The main focus of the page is on dermadeli, which is a skin care ingredient commonly used in products like moisturizers or sunscreens that help prevent the skin from getting dry and cracked. The ingredient is also a component of the CeraVe cream and it is claimed to treat eczema, psoriasis and other skin problems.
It sounds promising. But if you look at the ingredients in detail, you’ll find that there are a whole bunch of other ingredients: aloe vera, vitamin E, rosmarinus officinalis (rosemary), eucalyptus oil and many more.
The fact that some important ingredients are not listed in their ingredient list means they are likely not necessary to perform their intended function — dermadeli isn’t supposed to be used as an anti-curdant or moisturizer! It’s meant to be an ingredient for treating dry skin.
The ingredients listed for CeraVe are much more specific: micronized ceramides (a type of squalane), hyaluronic acid, hyaluronan conjugated with ceramide-3 and ceramide-4, glycerin, cocoa butter & soy lecithin (with soy protein) — all things Derma-deli lists as being in its product — along with vitamins A & E and aloe vera extract (along with rosemary extract).
The thing about marketing is that it tends not to tell you what the product does; it instead just needs to sell itself. So why bother listing all these other things? Because it sells (and so does your brand).
And then there are those weird ones like “light” or “vitamin c” or “water resistant” which appear in different places depending on what part of the world they come from and what they mean by it. But no matter where they appear, they don’t actually tell you anything either; so I don’t think we should expect them to do any better than just advertising on their own: if we want any information about their actual function let us know what they do!
Of course this isn’t only Derma-deli though; I talked about this before with blueberries but there are plenty others as well
How Can I Use It?
The most common questions I get are “How do I use it?” and “How can I use it?”.
You should answer both of these questions as thoroughly and clearly as possible.
When you want to sell to a customer, you want to do so with ease and clarity, so that they are sure their decision is the right one. When you are selling through a channel such as Amazon or Google AdWords, you don’t have any room for error. If there is any doubt about your product or service, you have to be very careful about what you say about it. In the same way, if there is any doubt about your business model — in particular whether this works for your customers — then be very careful about what you say about it.
Here are some examples of things to avoid:
• We have developed this product through years of research and development into a superior product (that is why we call it “Dermadeli”), but could never quite get the marketing right because we didn’t know how customers would be able to use it. So we spent years changing the name of the product (into something more relevant) before finally getting our marketing right (and still subjecting ourselves to enormous amounts of frustration). We now regularly sell 3 million units per month worldwide, which means that we’ve been spending more than $1 million annually on marketing since July 2011. Our business model works because we spend all that money on advertising directly into people’s hands; but buying ads every week isn’t enough because we also need to increase sales through word-of-mouth marketing which requires regular updates and active participation from our community of users; so we’ve made an online forum for users where they can talk about their experience with Dermadeli . We call this forum “the community.” There’s no better way to make sure people know what Dermadeli is than by making them create a trial account . Once users sign up for an account, they get access to premium real time support from our team of therapists who respond within 24 hours via email or phone; and after 3 days , when they’re happy with their experience using Dermadeli , they’ll allow us access to their accounts which means that we can then create a robust referral program (where customers’ referrals will give other people free trials). In short: learning how people use your product helps deliver great value — not just in terms of sales but
Side Effects
In the past, many people have written about the side effects of dermadeli toner spray. I’m not a doctor (or at least not a dermatologist), but I’ve heard them — and I’m not willing to let my own skin experience stand in the way of solving this problem.
I don’t know the exact dosage or how it interacts with other products, but I do know that I have found that using this spray can significantly reduce my breakouts. When applied to my face, it makes my skin feel almost as if it has been moisturized and it makes me feel as if my face is clean, refreshed and ready for my day. It is also great for cleaning out blemishes during an impromptu hair wash (which is all too common on a daily basis).
If you’re having problems with your breakouts, or are experiencing side effects from use of this product, please feel free to contact me at [email protected] . I can help you find some relief from your skin conditions!
Conclusion
Going through this post was a fun experience and has been a great reminder of the importance of just reading, even if you disagree with what the author is saying. I’d like to thank all of you for reading, and please feel free to leave your thoughts in the comments.
Have you noticed how many indie developers create a website long before the public release of their app and offer to notify you when it becomes available? This is no coincidence. Having little to no traction on launch day can profoundly affect future engagement, especially if you are dependent on a third party distribution channel such as Apple’s App Store (that uses engagement as one of the parameters to determine which apps it suggests to users). Developers send out mailers on launch day to all those who signed up, in the hope to have a high volume of downloads on day one, and ideally in the first hour itself.
The above is just one way of doing it. Other methods of generating traction include: beta programs (which is a great way to test your product as well as build a user base before launch); video or live product unveils (a common practice with established enterprises who give product sneak peeks months in advance); and more recently (but hard to do well), the method of creating viral campaigns on social media to hype the product.
But whatever method you choose, you should strongly consider some form of paid promotion to supplement it (and accordingly budget for it in advance). Paid doesn’t necessarily mean print or online ads, it can also be sponsored reviews. The YouTube channel MacRumours often does sponsored reviews. They clearly title them as such and are generally neutral in their descriptions. This and other kinds of promotions get your product the attention it organically may not receive; and if done wisely can bright great ROI.
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