Intro
Shade by Shade is a range of YSL lumiere products which use beautiful, rich, fluid and gorgeous colours that create high definition and subtle dramatic effects when applied to the face.
The Shade by Shade palette is designed for women who want to perfect their skin and make it appear more radiant, fresh and flawless. This range contains 5 shades:
1. Illuminating Light (Sunlit Bronze)
2. Illuminating Light (Light Beige)
3. Illuminating Light (Teal)
4. Illuminating Light (Natural Beige)
5. Illuminating Light (Soft Cinnamon)
In addition, each item has a stabilizer that protects the base colour without altering its luminous quality in any way. The ysl lumiere divine highlighting finishing powder palette is also a great solution for those who want to create a natural-looking look on a daily basis without having to worry about the shadows being too dark or too light while they are wearing makeup. The ysl lumiere divine highlighting finishing powder palette comes with 10 extra shades in each set which will allow you to experiment with different shades according to your personal requirements such as your complexion, skin tone and eye colour etc.. For instance, the illuminating light shade can be used for all of the following skintones: NW30-NW40; NW50-NW60; NW70-NW80; NW90; C10/C20/C30/C40; CI10/CI20/CI30/CI40; C50/C60/C70 etc.. And the finishing powder can be used for all skintones: NC25-NC50; NC60-NC75; NC80; N120 etc.. When applying any highlight shade or finishing powder shade, you can build up intensity on your foundation by applying it lightly at first until you build up intensity on your face using heavier applications over time which keeps your complexion looking fresh and healthy while giving it that smooth glow look even when photographed under artificial lighting making it look natural!
The History of YSL
I was recently reading an article on the history of YSL, specifically the part about the collaboration between Yves Saint Laurent and Alain Delon. (It’s interesting how many times, in fashion history, two women have done exactly what they were supposed to be doing – but then later went on to do something very different.)
It is only in recent years that we have started to pay attention to this partnership (which actually predates the era of social media). The timing of this post is no coincidence. The beauty of collaborative ventures is that it allows you to use all your resources on one project and then shift those resources onto other projects with a common goal.
That’s a powerful thing for start-ups – but for established enterprises it can actually be quite limiting:
• Being able to have all your eggs in one basket means having to share customers with other people who might not be quite as influential (and even if they are – how much influence do you need?).
• Having your own personal brand means not being able to rapidly expand your product line or reach outside your core customer group, whilst also having to contribute a lot towards marketing campaigns from both ends.
If you’re selling shoes, you might think that looking at other shoes as competition would make sense: after all, it’s still about shoes! But this “competition” needn’t lead you down any particular road. You just need a big enough audience and a strong enough value proposition for each shoe – since the market is fairly homogeneous, there isn’t much point in trying out different styles. If someone else sells a similar shoe but does so with more personality or better quality materials, then there may well be some room for improvement within that niche segment of the market. But there are also plenty of opportunities out there where no such improvement can be made because there isn’t any place left for creativity or innovation – so if there isn’t room for improvement in these niches, then why would there be room in others?
This is why I think it makes sense to take a look at trends across several areas such as price points or style categories before deciding whether they represent distinct niches worth pursuing. For example: if you were considering making shoes with logo details at an affordable price point and working only with local manufacturers who could offer their products at reasonable prices because their manufacturing processes are environmentally friendly, then surely
Scent
This is the first of three posts I am going to share on my favorite product launch products. Today, I will be talking about Scent.
I have a long history of using Scent which dates back to when I was an undergrad in the 1990s and when it was just Yves Rocher and L’Oreal. My mom gave me her old shampoo and conditioner as a gift (in fact, it still smells like that), and I loved it. But then, one day, she sent me a box with a note saying that she “didn’t know what to do with all these little bottles of shampoo & conditioner in the bathroom” so she decided to sell them online for a fraction of their original cost! It worked out great because I ended up buying enough for both my mom and myself.
When I graduated from school in 1999, my mom had already started selling her own line of personal care products online (and had amassed some serious capital). She did this around 2001 or 2002 and tried to get into some fashion houses to sell Yves Rocher products through their stores but they refused because they didn’t want to compete against L’Oreal, who was then the largest luxury brand in the world.
So if you are looking for ways to get into fashion houses and cosmetics companies without spending tons of money (or even knowing anything about them) — you should check out this blog post on how you can use Google Adwords profitably without any advertising budget at all (as long as you have perfect targeting options!).
But she had found that using Scent was much more effective. The French company sells various brands through its own website which allows them to make direct sales without having any kind of marketing budget at all; the beauty companies can sell directly though their websites too, but those tend to be much more expensive than direct sales from its own website; but Scent managed both business models because it sold high-end cosmetics brands for very high prices ($60-$80 USD per bottle) which were not possible for even high-end retailers like Sephora or Nordstrom (which charge $30+ USD per bottle). So if you want a new way of selling your products online — check out Scent .
Packaging
Just when you thought you had the tiniest little opening to test your product with customers, you need a big strategy that will be in line with the kind of launch day experience we’re talking about. Starting with the packaging is a good place to start, because it will make people interested in your product and this alone can get your product out there.
A good example of a packaging design that has worked really well for me (and others too) is from an app called Wise Words. It is an app which allows users to convert words into sentences and then share them in groups (think Twitter). Having such a simple and elegant design helps people get excited about using it, especially given it is so quick to use and doesn’t look like anything else on their phone.
We’re very lucky to have one of these apps showing up in our store right now.
Now of course, most of our customers are not interested in sharing wordy phrases like “hello world” or “look at my puppy” but more along the lines of “I want to go home!” “I want my dog back!” or “here comes my daughter….and she has her sweater on backwards…..and she has her sweater on backwards…..and she has her sweater on backwards…..and she has her sweater on backwards…..and she….has…her…sweater…on…backwards……….and……she……has……her……snow…ski…on……………backwards………..And…………she……has……her……snow..ski..on…………….backwards …” etc. And those are brilliant adjectives for our app ?
Oh and speaking of cute animals, we recently saw this photo at Gilturl: (I hope I didn’t misspell his name!!)
The thought was this photo should become the main image for each post on our site! Haha nice idea! We’re going to keep working hard at this one though ?
Product Details
This is the palette for the ysl lumiere divine highlighting finishing powder, a 100% natural highlighter that’s a favorite among beauty gurus. It has 5 shades of luminous intensity, ranging from light to dark.
The palette was created by YSL in collaboration with London-based artist and real estate agent, just like every other palette in their collection. The inspiration and details of each shade are inspired by different objects found in the world around us, such as wood, stone and leather.
YSL is one of the most well-known beauty brands on the planet. Founded in 1868, the brand has been on a journey since its founding to create something that has never been seen before: affordable luxury fashion products for all skin types. They have become a household name to customers all over the world for their beautiful yet affordable luxury cosmetics range, including their award winning ‘Natasha Denona’ collection.
Product review and swatches
I have been a huge fan of YSL for most of my life. I love their makeup, but also their perfumes. I like the idea of having a fragrance that lasts forever and is so versatile, which is why I loved the whole Lumiere Divine collection. But it was when my wife gave me the YSL Lumiere Divine highlighter palette in a swap that I was hooked on this brand. The finishing powder palette is beautiful and it’s just a little bit better than the highlighting powder itself, which is a good thing (because I hate fussing with powders).
I can’t recommend this product highly enough, especially if you have girls who are into high-end makeup (because you can use both together).
PS: They also do a “nude” version of this palette with less colour but still has all the same great quality!
YSL actually just sent me some samples of their new perfume to try out now that it has launched and I’ve been sampling it since then. It is delicious! But what really got me on board was how much better it smelled than my favourite YSL perfume, L’Homme De Luxe. That would normally be enough to make me buy an entire bottle, but as soon as I smelled it all over my skin, I knew that this was going to be one of the best scents that I have ever tried. And by far the best scent that they make! Let’s dive into some swatches!
There are three versions to choose from: spray, body spray and lotion. All three are sublimely aromatic and yes, at first whiff you can smell them both on your skin and in your clothes too; but if you don’t get to smell them on your skin before putting them in your handbag or pocket then you won’t get much use out of any of these versions because there won’t be much time for people around you to smell them too! When applied over skin, they do produce a slight tingle (but not enough in my opinion), which dissipates after about 15-20 minutes otherwise they don’t really dry down at all; they leave behind just enough moisture so that there isn’t any tackiness after using them on your face…and yet they still last long enough so that you will look sharper when applying them later on…or not ?
The spray version gives off quite
Conclusion
In a previous post about the “Product-Market Fit” concept, I discussed the rise of new products in the marketplace. This is not a trend that is likely to abate anytime soon.
The most obvious reason for this is because the consumer already has so many choices at their disposal that they don’t need another one. We live in an environment with millions of brands, each of which offers its own distinctive experiences and results in different degrees of satisfaction (though we may never fully understand what that means).
But there is another factor at play: we have become accustomed to using only a few products for our day-to-day needs or expectations. They are reliable and convenient, and we find it hard to imagine life without them. These products are stable enough for us to feel comfortable with them and even enjoy using them, but that doesn’t mean they are good for us (or for other people).
I am not suggesting we stop using those products altogether, but I am suggesting that it may be time to think about moving on from them (and maybe others like them) and trying something new.
How can we do this? The answer lies in better understanding how our daily lives shape who we are as people and what our needs are. And if you want some guidance on this topic, you could check out the book “It’s Complicated – The Social Lives of Networked Teens” by Lisa Duggan (you can also buy both books together as a package here ).