Wet n’ Wild Color Icon Blush Review

Hi lovely readers,

To follow up from my drugstore haul and my last review post where I reviewed the Wet n Wild contour palette (see here), I’m reviewing the Color Icon Blush. I was hesitant to try drugstore blush ever since 2015 when I purchased the Maybelline FitMe blush-a completely rough, unpigmented fiasco. However, I kept seeing people on Youtube rave about the Color Icon blushes so I managed to track one down. Today I’m reviewing the shade ‘Mellow Wine’.



Wet n Wild is a super affordable PETA certified cruelty-free brand (win!) and I was able to snag this blush on amazon for its retail price of $3US. Excuse me, when was the last time anyone heard of a decent blush for three dollars?! Wet n Wild supposedly reformulated their blushes to be more pigmented and longer lasting and they brought out a total of five new shades. Mellow Wine is a matte deep peach.



-Pigmented yet buildable

-Thin compact makes storing easy

-Lasts all day! (12+ hours)



-The brush it comes with is useless

-Packaging is very cheap looking





For $3, this blush is a great purchase! I would’ve ranked it lower if it was high end, but for drugstore I am very happy. This lasts literally all day and is very pigmented. I wasn’t expecting it to be so pigmented considering how cheap it is. The colour is buildable yet if you use too much it can be slightly difficult to blend out. The formula could be smoother (see Urban Decay’s blush line- pure sex!), but for the price point its a great alternative to high end brands. I didn’t find this looking chalky or cakey at all either.

I do wish instead of including a cheap throw-away blush brush, they made the packaging shorter but at least it’s nice and narrow.

xo J



  1. February 8, 2017 / 8:27 pm

    I’m yet to try Wet’n’Wild even though I’ve heard so much about them. The brand isn’t readily stocked in our drugstores (it’s online and at K-Mart).

    • February 8, 2017 / 8:44 pm

      Yes, I find it hard to find locally as well! Thanks for reading 🙂

  2. February 8, 2017 / 8:44 pm

    Good review! I’ve had pretty good luck with Wet and Wild in the past.

    • February 8, 2017 / 8:58 pm

      Thanks love! I’ll have to try more from them. xo

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