1. intro
Too Faced is a cosmetics brand that uses its own proprietary formulation to create a stunning product line of high-performance makeup.
Too Faced’s values are:
1. Decentralization: Too Faced wants to give back to the community by having its products available through independent distributors and online stores.
2. Social Impact: Too Faced believes in social responsibility, and is doing its part by donating 10% of all sales from its product line to several charity causes, including Planned Parenthood and the Muscular Dystrophy Association, both via their online store.
3. Product Development and Innovation: Too Faced continues to revolutionize the cosmetics industry with innovative formulas, packaging and technology with each new release. The company also provides a platform for fellow artists to share their work online with a community of fans and followers on social media sites such as Instagram, Facebook and Pinterest, who have been instrumental in providing feedback that has enabled the brand’s development ever since it first debuted.
2. the product
By the time you’ve created your product, it’s too late to change the way you communicate it. You were a first-time entrepreneur and your focus is on building something that people want. Now, you need to do some marketing. So, what do you do?
Some companies have a dedicated marketing team who plans out every aspect of an outreach campaign. The problem with these teams is that they don’t understand the product enough to know how to manage its growth (and they often make decisions based on limited data). This leads to poor outcomes: sales may not grow as fast as they could have, customer retention may be lower than desired (which leads to churn) and most importantly — you lose control over how your product is perceived by your target audience and how it relates to their lives.
This means that the sales process might look something like this:
1. Product discovery
2. Product launch
3. Customer acquisition (or conversion)
4. Customer retention
5. More product discovery/launch/retention = more sales
3. how to apply it
Too faced is one of my personal favorite mascaras, and I’m always trying out new shades and new formulas. I have a few favorites, but really there are no “best” Too Faced products.
I do this because in the end it’s not about one particular formula or shade, but about building a product that everyone can enjoy. That is, I want an eyeshadow that everyone will like (not just the people who already love it).
It is vital to keep in mind that if you are going to build a great eyeshadow, it will also need to work on your other products and services too.
4. where to buy it from
I’ve written in the past about the problem being that too many people are using Facebook to find a product you can buy. And it is an unfortunate fact that using Facebook for product research or inspiration is a big mistake. You’ll find that most of my posts are about marketing or startups, but this one also covers how I use Facebook to get product ideas.
The real problem with looking at products on FB is that you quickly become reliant on friends who may not be particularly good at telling you what they think of a product, so you might end up buying something they don’t like. This is especially true if they are your friends/fans, rather than customers/subscribers.
So I have always tried to look at products after I have bought them and done some research and comparison testing: just like if I was going to buy them again (I would only buy it again if I paid full price), when you pay full price for something because someone else recommended it, then you should do your own research before buying it again…
In this case, there’s the Jethro Tull album ‘Harpooner’ and the pairings are:
1) Too Faced Love Eyeshadow (The first one: Brown/Brown)
2) Too Faced Love Eyeshadow (The second one: Brown/Brown/Coral)
3) Too Faced Jojoba Oil – Smooth as Silk (This OIL IS A DELICATE GRADE!!! DO NOT WASTE IT!!!) (The third one: Brown/Brown/Coral).
The third pairing works well because Jethro Tull has all four colours in the name of their album, so we can call our eyeshadow a “Jojoba oil eye shadow”. Another recommendation would be to pair this with another dark brown eyeshadow… but anyway for now we will go with the browns because Jethro Tull does tend towards brown shades… so strap yourself in and let’s see what could be possible! ? Anyway, here goes… : Too faced love eyeshadow (the first one): Brown/Brown).
Too Faced Jojoba Oil – Smooth as Silk (this OIL IS A DELICATE GRADE!!! DO NOT WASTE IT!!!) looks like an ordinary jojoba oil but is actually quite different from
5. conclusion
The most important thing about a conclusion is that it has to tie everything up into a neat little bow. It should be a statement that signals to the reader that they have finished reading the article, and they are free to get on with their lives.
There are a number of rules I follow when making up conclusions.
I make mine up in workshops and conferences. I like to present them in front of an audience while they are actively engaged in the activity rather than in front of me slumped on my desk, writing down all the things I’ve said (I very much doubt this is actually true).
When I get to a conclusion, I always remind myself of one of my most important philosophical principles: “Everything you know is wrong”.
When you consider something as complex as marketing strategy, for example, one could be forgiven for thinking there would be many different ways of approaching it. In fact, there are only two basic approaches:
1) We can do it alone by ourselves and we will get nowhere! 2) We can do it together with our friends and family and we will all succeed! And then there are all those different ways which don’t quite fit into either one or the other (e.g., mobile app advertising campaigns on mobile platforms).
So I want to share with you some of my favourite conclusions based on these two principles — and put them in an easy-to-follow form that you can use as your own personal rulebook:
1) If you have chosen your technology partner wisely – if they understand what you need from them as well as what you need from them – if their commitment is strong enough (the more committed your partner is the better), if they understand what software development really means (no licensing fees, no complicated contracts etc.) – If they have technical knowledge enough to perform all necessary tasks without any help from us, then we should never ever question their ability to deliver the product successfully! And last but not least: If after testing your product idea with us (or even before!) you still believe we would not be able to achieve your goals for your product – then don’t bother coming back again! Because we will never work together again! And if you cannot find anyone who fits these requirements then please kill yourself! Thank You Very Much For Reading!!! Thank You Very Much For Watching!!! Thank You Very Much For Your Support