1. Intro
Just one look at the image above and you’ll know that your next face mask is going to be lush.
Lush don’t look at my face mask: I like it. It’s an original design, it’s different and it looks great. All of which will help me when I’m tired of my usual face masks.
Lush Don’t Look At Me Face Mask: It was designed by the creative director of a top fashion house in Korea, featuring a unique design that makes you look like you have fresh skin. It could be worn on any occasion or during any activity, from dancing to playing sports to just hanging out with friends. The product is made from 100% pure cotton, which is soft on the skin and durable enough for everyday wear, but still breathable so as to prevent perspiration and sweat from ruining your appearance when you go out for a fun night on the town.
2. The Benefits of Using Face Masks
We recently had a discussion with Ruchika, a salesperson for a medical device company. She had been working with a client, who was looking for a new face mask for one of their employees. The mask was on the market, but didn’t carry the same benefits as those luxury masks.
This is not the first time we’ve seen something like this: people are always looking for ways to create value in situations where there isn’t any. Face masks are one of the most common examples, but they aren’t actually useful if you don’t have a particular disease that needs treatment (in which case you may want to use some other option). But face masks aren’t just used by people with diseases — they are also used by people who don’t have any skin problems and instead want to look nice or fancy.
The neat thing about this particular mask is that it is made from 100% bamboo fabric, which means it smells nice and is soft on the skin — and yet it isn’t so hot that you can burn your eyes off (which is what happens when you use plastic versions). And because it doesn’t contain chemicals or petroleum, it can be reused whenever needed (and lasts for years).
It seems like everyone wants to put up a shiny new face mask — except only people who actually need them (and we aren’t talking about yourself here). People wear fancy new masks just because they feel better when they do . . .
3. Lush’s Don’t Look At Me Face Mask
A while ago, I was walking around my university campus with a marketing professor, who had just finished reading an article on the psychology of brand identity. The professor asked me what I thought about it. I told him that it was interesting but not very useful in the context of marketing or branding. He then suggested something a little more specific, which I read and immediately recognized as sounding exactly like a phrase in one of Mark’s marketing articles:
“When you’re doing marketing or branding, don’t get too close to your audience.”
This phrase translated into something like “Don’t look at me; don’t make eye contact”. The professor said that there were two ways to think about this advice. One way was to see it as a behavior-based approach; when we look at someone else, we don’t want to make eye contact because our eyes are full of judgment and we are identifying with their opinions and values. The other way is that we can see this as an ethical approach; if we are looking at someone else, we should not be judging them for who they are or what they believe in. It is an ethical strategy for us to avoid making judgments about someone else (or ourselves) based on how they look or speak or dress.
Both approaches have merit, but neither is entirely helpful when you are trying to do something truly innovative and different:
• It’s okay to look at people — just don’t make any judgments
• There is no reason why you should judge another person based on their appearance or speech
So how do you achieve both? Who do you trust? How much information do you need? How do you get your customers comfortable enough with your company so they will let you get close enough to them? You can’t rely solely on a description of your product. You need users who will let you slowly (but persistently) get closer and closer without being judged for who they are (or for what they believe), until finally when the product does everything right, customers feel comfortable enough that they will let you get close enough so that it becomes easy for them to smile at each other without judging each other’s appearance — until finally smiling makes everything OK with customers again!
You can learn more about this here: https://www.buzzfeednews.com/article/markhasson/when-youre-doing-marketing-or-branding-dont-get-too-close
4. Where to Use a Face Mask
We’ve all seen the picture of the face mask, or a face mask in general, on Instagram (or Facebook). Of course, there are many kinds of face masks and it is difficult to know which one will be best for your purposes.
We want to help. Here are some of the things you should keep in mind when deciding which kind of mask you should use:
1) How much do you want to filter out your facial expressions? Do you want your face to look clean and smooth or do you want it covered up with layers of make-up?
2) How much do you want to filter out the sun? In hot climates, this can be unbearable depending on how long the exposure is (and we don’t recommend using a mask in a hot climate unless you have very good ventilation anyway). In cooler climates, it may be more pleasant. Sun protection is not really something that comes up in our workflows; it’s just something we talk about from time to time when developers complain about how hot their faces get (which isn’t always true but is certainly real).
3) Are you concerned about your eyesight as well? If so, then choose a mask that can reduce eye glare as well. This can help with your vision as well as reducing glare.
4) If buying whatever kind of mask that comes with a camera attached, check if they have filters that will preserve color and contrast in low light situations (we cannot guarantee this).
5) Check if the quality of whatever kind of camera they sell with the mask is good enough for your needs (and not just a cheap off brand camera). If not, then find another way to take pictures without them being blurry. This does not apply if using an iPhone or iPad: those are usually smartphones and don’t really need these features — but if buying an expensive device like an iPad Pro then we definitely recommend taking advantage of these features themselves by enabling them through application settings as well as through sensors built into the device itself.
5. How to Use a Face Mask
There have been a lot of posts lately about “face masks” and how to use them. The problem is that most of the time we don’t need one but are convinced that we do. And some of us are just plain wrong.
To be honest, I’m not really a mask fan. Not for face or any other part of my body, especially in public. But I have seen many people wear them on the internet and online forums and I’ve never seen any real use for it.
I guess people like to pretend they’re cool, but it’s hard to do when you’re wearing a mask everywhere you go…
Anyway, the reason I’m writing this post is to let you know that masks are totally useless if you don’t actually want to wear one (or even if you do want to).
6. Conclusion
This was a very long post, and I’ve not made any conclusions. There’s no one right way to think about this or even get to product-market fit. You might want to think of it as a journey instead. Some people do (and some people don’t) and that’s all that matters.