1. Intro
Let’s assume you are an entrepreneur and you want to launch a new product. You want to make some money, but you also want to build something that people love.
You know that the only way to do either of those things is by selling something. You know that if you can get people to buy your product, they will love it. But if they don’t, they won’t buy it because they won’t be able to justify the price.
You have no idea what is on offer or what kind of product it must be in order to make them buy it. You also know that there are many products on offer which do not meet this criteria and that making any such product into a success is a very high-risk endeavor.
So you decide one day to start browsing around for new products and see what kind of stuff there is out there and ask yourself: “What am I looking for? What does this need? What would I like?”
And the answer is: “Whatever these other guys are offering would be great!”
And then your brain starts working overtime trying to find a way how you can start selling those things as well. And here’s where the concept of elf haul comes in handy: just like shopping online, you needn’t rush into it right away, but think about all the items offered by others and then start thinking about your own ideas of what it could be!
It will probably take quite some time before you find a suitable match for your product-idea but just imagine how much more fun life would become if you actually started doing this sort of thing sooner than later ? .
2. About elf cosmetics
As the name suggests, elf haul is all about reviews. We’ve been getting tons of great ideas from our customers and developers over the years, so we decided to take a look at it and review it on our blog as well as on Twitter and Facebook.
We wanted to do something different than past reviews that have focused on either specific product features or on general themes. This time, we’re going to focus on the elf haul itself, what it’s like to use it, why you may or may not want to use it and whether you might like it better than most other online shopping sites.
We hope this will be a fun read!
If you have any feedback on anything in this review — or if you had a great experience with elf haul — please feel free to share them in the comments below! ______________________________________________________________ . . . . . . – – – – – – – – – – –
Topic: On Launch Day: The Art of Pre-Launch Preparation—and Backing Off
Subtopic: Launch Day Preparation for Your Product
Keywords: launch day preparation for your product, prelaunch preparation for your product, pre-release preparation for your product
Text: So you finally finished your design work… What are you going to do now? First you should get some sleep: go ahead and sleep if you need (don’t worry if you don’t). No matter how tired or cranky you are when you’re awake, get some rest before launch day. Be sure that everything is ready before launching it; otherwise, chances are good that something will go awry no matter how careful you are in the days leading up to launch day. If there’s anything specific that needs attention during these last few days (during which there will be a lot of pressure), pay special attention here too. Be sure there’s nothing waiting around in production which could cause problems during launch day (like a patch release); make sure your testers are trained and ready; make sure everything is set up properly (including backups); make sure things can be updated without breaking things; etc… − − = − = − = − =− = − =− = − =− + ______________________________________________________________ ◄ Next Article ► Previous Article Page 1 2 3 4 5
3. Elf haul and review
At work, I’ve been thinking about my elf haul a lot. I’m sure many of you have been too. So, today, I’m going to share my elf haul with you.
What does the elf haul look like? Well, it’s the best way for someone in your position to showcase your products and services to potential customers. Here is what mine looks like:
This is a picture of the elf haul that was sent by an employee at Microsoft who wanted to let me know that they were interested in finding out more about our company and could I please send them some links so they could investigate further. You can see the full email here: https://www.youtube.com/watch?v=jRGVJz-OeoE
The idea behind this email is that if we want to be successful with our product, then now would be a good time to start doing some marketing in order to generate buzz around it and get as much attention as we possibly can for it before launch day — but there are always risks associated with these types of things. If people don’t find us interesting or if we don’t do well on launch day, then we potentially lose some of the value that we created for them during the holiday season (which would be very unfortunate). And this letter outlines exactly what kind of marketing we need to be doing in order for our product to have a high chance of success on its launch day (and beyond).
So what are these risks? Well, there are 3 main kinds:
1)
Many companies make the mistake of trying too hard — they try to force their message or brand onto people instead of letting them make their own choice when it comes down to who they decide like/dislike/like/dislike something about their life (or even just how they choose not to deal with something). What happens when people can’t decide how they feel about something? They buy into whatever company’s beliefs or biases they happen upon first (and often stay loyal long after they realize that their decision was made because others pushed that particular brand on them) and can easily forget how different their personal experience was from theirs and why that probably caused them to feel differently than anyone else did about anything! So often, companies end up spending all kinds of money trying desperately hard not only for people’s attention but also breaking character all over again once those initial attempts fail — wasting time, money and
4. Swatches and first impressions
A while back, I wrote a post about elf haul and review , which is a new product category on the market. The idea behind it is to provide wholesale swatches of swatches at a value that is quite low compared to traditional brands: $1 shipped.
I had this idea because I think we’re in a period where it matters more than ever for people to have the opportunity to try products without commitment. Many of our customers are used to trial-and-error, trying out different things and seeing what works for them before committing. There are also many smaller businesses who are just starting out who don’t have the budget for evaluation or customer research, so trial-and-error is really their only option.
The problem with this product category though is that its not really targeted towards these kinds of customers: it’s aimed at people who want to try an item without committing to one thing or another, but don’t want to pay full price. It would be cool if we could make it more appealing by lowering the price by $1 and making it more attractive by offering more samples (maybe they can get 10 free samples) but that would be a pretty expensive proposition ($1/sample + shipping). So what I came up with was something that was much cheaper but also gave us some power over a company that could potentially lower their prices as well: why not give them access to our brand swatches?
This product category falls into two categories: (1) products like socks, shirts etc that they already know they want but need more information (or information they couldn’t have without knowing anything about the product); or (2) products like underwear and socks, which aren’t expected in those areas but are still priced in line with other brands. These are not high-value items or very expensive ones either; you wouldn’t expect people who buy underwear from Walmart or H&M to wear them, so why not offer them as well? And there is no reason why you would only prefer this brand over other brands — you could get almost any brand if you wanted!
This project was very collaborative work; there were many different factors involved in coming up with the concept and design of this project: how would we sell them? How would we package them? How would they work? It was a lot of work and we did multiple iterations on things before settling on something that worked well enough for us to
5. My thoughts on the products!
I’m sure you’re all well aware that elf haul is a massive on-demand shopping service. It’s basically Amazon for clothes, shoes, furniture and more.
I thought it was interesting that the original founders of elf haul wrote the first version of the company’s first page in “a wild and crazy place, somewhere between here and fucking space.” Well, we didn’t quite get there (yet), but we got there in one key respect: their site is gorgeous!
The site itself is great: it has an elegant design that looks really modern, but also reminds me of something from the early 2000s (cute big red buttons; a little bit of nostalgia). The layout is super clean, so you don’t have to scroll through too many pages to find what you are looking for.
The UI is also great: it clearly represents what people will want to see — which means you can use it as a tool for adding product pages to your site (which I will be doing in future posts). So when someone clicks through from your site to go shopping at elf haul they will be taken straight to your product pages. And they are very well organized. You can have several categories or sub-categories on each page. I think this makes it much easier to find things than other online shopping services like Poshmark or Zulily — which tends to make finding products much harder (I wish I could actually browse its product pages without scrolling!)
So far, so good! But these are just beautiful websites designed by cool people who know how to build an engaging interface with nice UX and good UX design principles in mind. I think this really shows that they did some critical thinking ahead of time – before launching their service — about how best to present themselves and their service. Had they not done so this would definitely be another example of a “product-market fit” problem: their startup would have been unable (or maybe even unwilling) to sell their product because its UI was boring and frustrating for customers!
Next week we look at how Yahoo went from a huge chunk of market share at the dawn of email marketing (in 1995) all the way up through 2000 as one of the top 5 email marketing providers in America, finally breaking free from AOL’s stranglehold around 2006 when Yahoo snapped up Mailbird for $46 million (after some internal wrangling). We
6. Rating
I was recently talking to a number of people about their favorite gift-giving apps. I mentioned elf haul, and the conversation quickly spiraled from there.
I’ve been using it for a few months now, and think it’s a great way to help my team spend time in a productive way, away from the office. It has worked really well for me as an organization: I can spend more time on strategic work and less time on things that don’t matter.
I also have another diversion at work that could be significantly improved if I could use elf haul instead of email and Slack: we need to talk about process improvements at our company, so we can become more productive. Our team knows that email and Slack are the best tool we have for those conversations; but they want to do it another way too — they want better information and insights delivered through their own channels (and not email or Slack).
So, I decided to look into how elves are paid for their sleuthing skills.
Turns out that elves are not just elves; they are called Elves by design (or ELFs). They collect information while they “help” you get stuff done, which is what elves were meant to do anyway. Here is how an elf might do its work:
• The first thing an elf does is check your calendar on your phone or tablet for lunch dates with coworkers or family members. If you have both a phone app and an OS X desktop app, you can add non-work hours by clicking “+” in the calendar view on the left side of your screen (this takes some getting used to). If you have both apps on your Macbook Air or Macbook Pro you can bring up the menu bar icon in whatever window you are in (in OS X this will usually be in Finder) then go down to “Calendar & Time” -> “Add Non-Job Hours” -> “Add New Non-Job Hours..” You will see a list of calendars with all the available dates with little boxes next to each one — click Add Next Day -> Select an empty calendar below -> Add Next Week -> Add Next Month -> Select an empty calendar below -> Select an empty calendar below -> + . This adds one non-job hour per day from today until tomorrow’s date . Now go back up to “Calendar & Time” -> Preferences , then click
7. Conclusion
After reading this post, we would like to thank you for taking the time to read it. We hope this post helps you discover new ways to drive value and engagement with your product (and help you learn how to create them).
We hope that this helps you reach your goals! We are always ready to answer any questions on social media at @Maklize or @maklize.com, so don’t hesitate to reach out!
Data: This post has been written by Maklize.