1. Intro
The house of lashes was founded by a team of experts who know what they are doing. They are by all accounts the best mascara in the world and their innovation has always been top-notch. Their products have won awards, been shortlisted for the prestigious Bloomsbury Women’s Prize and have won international acclaim for their quality ingredients and design.
But what is the secret to their success? A lot of people will say, “It’s because they’re famous, famous enough to get celebrities to endorse them!” But that isn’t it at all. It isn’t even close to it.
The secret is that they literally don’t advertise at all (or very little). They don’t use any press releases, are not listed in any magazines or newspapers, aren’t featured on any TV shows or radio stations and don’t have any commercial partners who can help push their products on social media or get them in front of people who aren’t already fans of theirs. They’re just not there.
They make no attempt to be liked, which I do appreciate as I think we should never try to make ourselves liked by being overly nice with people we don’t like. Otherwise we end up being annoying jerks – but only when we are nice to people we like!
Instead they simply make sure people know just how good their products are and how useful they are, which probably helps explain why they haven’t got a huge following yet (and why they haven’t made much money either). But then this is exactly what you need on your product too if you want it to become an iconic brand: You need people to know just how good your product is but also how useful it is so that enough of them will want to buy one themselves so that you can make money off them (which means you need lots of sales!).
2. What Is House of Lashes?
House of Lashes is a new line of lash extensions from the team behind the excellent Lash Lingerie range.
The idea behind their new product was simple: they wanted to produce a luxury product that would be affordable and high quality but still affordable enough for less affluent women to try. They’ve been focused on innovation, their own brand and customer service since the beginning, and this product reflects that commitment. I think you’ll agree.
House of Lashes is available in store or online at www.houseoflashes.com . More details can be found at http://www.lasheshapejournal.com/2013/03/house-of-lash-review-makeup-tutorials/
3. House of Lashes’ Iconic Look
The world of beauty has always been a treacherous one — there are products that are perfect, and then there are products that have the potential to be something truly special. The House of Lashes house of lashes iconic product is without peer.
The House of Lashes is a revolutionary lash brand with a lifelong commitment to innovation, quality and diversity. House Of Lashes was founded by Simon Robbins in 1991 and has since gone on to become one of the UK’s most successful make-up brands.
With more than 65 years’ experience in the beauty industry, House Of Lashes is widely considered to be the UK’s leading make-up brand. With a direct-to-consumer (DTC) business model, House Of Lashes can offer products direct to home, which means consumers can instantly benefit from reduced prices and our no-hassle returns policy.
When it comes to these innovations, we have an unwavering focus on quality control; it’s our mantra: “Quality First”. We pride ourselves on creating unique products at affordable prices in tiny quantities. Our simple philosophy is based around three core principles: ‘Quality First’, ‘No Hassle Returns’ and ‘Earn Your Money’. These principles have made us a long-term success story and set us apart from competitors; they will continue to do so as we continue to innovate together with our customers.’
What sets us apart from other luxury brands?
House Of Lashes offers an unparalleled choice of lashes – each with its own personality, tinted options and finish. Each style is designed to look at home on your face – whether you work for a luxury fashion brand or just want an everyday alternative for everyday wear – we’ve got your lash fix!
So if you’re looking for an innovative lash brand which also happens to be priced affordably – then you’ve come to the right place!
If you’d like more information about how you too can stand out from the crowd… make sure you check out our blog today!
4. The Appeal of House of Lashes
This is one of the best posts ever. The analysis and perspective it offers is outstanding.
One thing I’d like to highlight is that your use of the term “femme buy” is hilarious:
Femme-buyers are typically younger women – and some men. This demographic doesn’t make up a majority of women, but they do make up more than half of all women between 30 and 49 years old.
These women are not only keenly aware that they’ve always wanted a lash, but also that they’ve never had one before. They have no idea what it’s like to go through a salon or hairdresser (or even a beauty parlor), but they know what it’s like to be the only woman in the room with dozens of other women (or older men) who want to tell them how good their eyelashes look!
This may be part of why House of Lashes isn’t just for long-haired women; there are plenty of young men who need a lash extension… and there are plenty of long-haired men who could use an eyelash extension too! The fact that we offer these services as an option for both genders speaks volumes about our products, our philosophy and our values.
5. How Are They Different?
Houses of Lashes was the first platform to allow full lashes to be applied with a single click, and has been in business since its founding in 2014. The idea behind House of Lashes is simple: create a safe and convenient way for everyone to get their eyelashes done.
The beauty industry has always been about convenience. It’s easy enough for anyone to make their own lash extensions at home, right? A small quantity of professional-grade pigments and glue mix together, these DIY kits are available online or in drugstores across the country.
But what happens when you want a totally different look? When you are trying to recreate someone else’s look? What if you don’t have access to professional-grade makeup? Or you simply want a different style than the one that’s being advertised online?
House of Lashes allows women to express themselves in a new way, without compromise. No matter your budget or style preference, we’re here to help you find the perfect lash style for your face and budget.
6. Where to Buy House of Lashes
If you’re like me, you’ve been following every tweet and Instagram post about house of lashes and have no idea what the hell is going on. You’re not alone, as this tweet from reader @Thecrazynuts demonstrates:
This is a pretty common problem for newbies to the game. If you’re looking for a primer on the product, you should check out the early blog posts from founder Sarah Jones at https://www.houseoflashes.com/house-of-lash/ . But if you’re getting into lash extensions and want more details than that, here are some external links to help you get started:
Here are some additional resources for people who already know about house of lashes:
Here are some additional resources for people who already know about lash extensions:
One final note: I don’t recommend going all in with lash extensions right now (no matter what your training or experience). You need to be very careful with any new investments that can affect your ability to make money (this isn’t always true of things like stocks or real estate). But they’re great fun and if done correctly can make a big difference to your life in many different ways — so go ahead and do it.
7. Conclusion
So, what are you going to do about it? You’ve got the best product, but you need a way of communicating that and building an audience. The best way to get your message across is to create a rich experience for people to use. There are endless examples of this going on in the world of marketing (remember how many times Apple advertised the iPod in Japan?). However, these tend to be very different from the kinds of experiences people actually have with your product. They are not experiences that provide something new and compelling for them. They are experiences that can be used over and over again (by anyone who has already had them) and they don’t need much attention.
For example:
• An app (or any other software product) is useful only once.
• A webinar or a webcast is useful only once.
• A podcast is useful only once.
• A physical product such as furniture or something else is useful (and often iconic) only once — it’s like flipping through an album all day long without ever having actually heard any of the music in it or seen any of its pictures.
Now, think about your value proposition for creating such experiences, and ask yourself if there are ways you can make this more appealing by:
• Using visual elements that make them stand out more clearly in a crowded market (hadn’t thought of that?)
• Creating more than one version of something so that users can find one they like (after all, they will have tried several — sorry!) and go back to it again and again — after all, they will have tried several — sorry! 🙂
In short: we should stop thinking about what the market wants and start thinking about what we want: making sure our products deliver value enough to customers so they will use them repeatedly over time — and then show them why — which gives rise to “product-market fit”!