Ah, the Tarte Shape Tape concealer. It’s probably one of the most talked about beauty products lately. It’s also famously hard to track down in Canada as none of our beauty counters have it. I decided to see if it was worth the hype and ordered it directly from Tarte (see my Tarte haul here).
I ordered this for $31CAD in the shade ‘light sand’, a light shade suitable for skin with yellow undertones. This product is vegan and claims to provide full-coverage a creamy and blendable formula. Because this concealer is SO popular, they actually have set a limit of 2 per order.
-Contains more product than comparable concealers
-Can be worn without setting under eyes
-Applicator is excessively large
-Doesn’t fully conceal dark circles
-Has a weird powdery look when blended out
-Easy to over-use and will look shitty if you do
A COMPARISON OF APPLICATOR SIZE BETWEEN TARTE SHAPE TAPE (LEFT) AND NARS RADIANT CREAMY CONCEALER (RIGHT)
Honestly guys, there was a lot of strategic hype put into this product. First, they got every high profile beauty guru talking about it, then they made it sell out all the time and made it hard to find, then they even put a limit on how many you could purchase from Tarte’s website even advertises that ‘one is sold every 26 seconds’. People always want what they can’t have or what is hard to find.
This isn’t a bad concealer, but considering it cost me $31CAD I don’t think I got my money’s worth. Yes, you get 0.33oz/9.6mL vs products like the Nars Radiant Creamy concealer or Maybelline Fit Me concealer that only contain 0.22oz/6ml, but the applicator is so large it just globs the product onto your face. You need to wipe the applicator with every use or it puts too much product on the skin. If you use too much of this, it looks like a mess.
The finish of this concealer is also weird. It does give a full to medium finish, but for some reason no matter what I’ve used to blend it out (beauty blender, brushes, fingers), it always has a weird powdery look to it once it’s blended. Also, I’ve looked in the mirror halfway though the day and been like WTF I LOOK TIRED! And it’s because this doesn’t actually camouflage my dark circles that well (even though it is full coverage), unless I use too much but then it creases. If I use just enough to get by, I can get away with not setting my under eyes but then I don’t have the coverage I want.
I’ll continue using this just because I ordered it online and online returns are a pain in my ass, but I don’t think it’s worth all the hype. I was really hoping the Shape Tape would be a cheaper replacement for my Nars, but sadly that is not the case!
Have you guys tried this? What are your thoughts?