Intro
Let me start with a brief explanation of the jr watkins hand and body lotion lemon cream.
The brand name jr watkins hand and body lotion lemon cream is a rather good marketing play. The word “Watkins” comes from my dad’s name, as in “Watkins” is the first letter of my name. The brand name jr watkins hand and body lotion lemon cream was born to be a pun, repurposing my last name for the product I am about to talk about.
This is what I think about when I go into the jr watkins hand and body lotion lemon cream store.
I started using this product in mid-2015, so it was almost two years ago that I started using it. Before then, I had never used any hand or body lotion other than Vaseline or Listerine or whatever was handy or in my parents’ medicine cabinet. In fact, until mid-2015 there was no such thing as a good quality hand and body lotion other than Vaseline or Listerine – which are not even technically hand and body lotions!
So, why did I suddenly switch to this product? The answer is simple – because they advertise that their product has no smell! And they have good reason to do so: they have 6 billion customers on Facebook who are convinced that the smell of the products they buy makes them sick!
What is there to like about their products? Well, for one thing, their website claims that their products don’t give you a headache; doesn’t burn your skin; doesn’t sting your eyes; doesn’t make your face greasy; doesn’t make you itch (which would be very annoying if true); can be used on hands, feet, face and scalp; can be used by both men and women; and can be used on up to five people at once! They also claim that their products are fast-draining when you apply them – which again would certainly make life easier if true! And on top of all this they say that these products are chemical-free!
But how does this stand up against reality? Well… First off: Does it really matter if someone smells bad? We all know what a bad smell smells like: It smells like sweat mixed with vomit mixed with excrement mixed with something else altogether. But does sweat
Crafting a Hand and Body Lotion Lemon Cream Strategy
If you want to make lemon cream, you need a lot of lemon. Lemon juice is not the only ingredient: we also add garlic and ginger, as well as other flavorings like lime and orange.
To put this into context, in a typical recipe for a stable cream, we would add as much as 90% (or more) of lemon juice to the recipe. This is because lemons are low in water content and therefore high in acidity and generally make for an acidic cream.
The first thing we have to do when making this product is to identify what kind of lotion it should be:
A traditional lotion contains about 2% water (the rest being oils). Water can hold a lot of water.
A non-water based lotion is actually quite difficult to make with the amount of oil typically used, so most traditional lotions have a higher percentage of water than oil (90% +).
Of course there are plenty of examples where people use less than 90% water, but it’s rarer still to see products that use <70%.
This is where jr watkins hand & body lotion comes in: it’s 100% oil based! It’s great! Except… there are not many purely oil based products on the market; they typically contain 10-20% emollients like beeswax or shea butter. They usually come in hard tubs that take forever to use up (and can take up to two years). That’s just not our style or our budget! We aren’t trying to build a luxury soap here; we are going for convenience and affordability! With that out of the way… let’s move on…
How to Create the Perfect Hand and Body Lotion Lemon Cream Tweet
If you’re a fan of jr watkins hand and body lotion lemon cream and you’re looking to share your love with others, please feel free to do so by using the share button below.
Optimizing a Twitter Post
Okay, so you really want to start using Twitter for your marketing. But let’s say you don’t have a clue about how to use it effectively and you don’t have the budget to spend on building a Twitter presence.
This is a time of vulnerability — after all, we are just beginning to explore and understand the power of social media. This is also a time in which it is important that your marketing strategy doesn’t get progressively worse and worse; evolving towards the worst case scenario does not make it better or more effective. In fact, by making it worse, it will be far less effective — less attention will be drawn, less interest in your brand will be generated, and at least one of your key messages may fall flat.
A few years ago I was talking with an entrepreneur who had just launched his own business (in this case he was an engineer with a small PR agency) on Twitter — he was doing great! And then he started tweeting about his new business! Within minutes he had hundreds of followers who were following him because they thought they were getting a free product demo or something along those lines. He had also built up quite a nice following by retweaking his own blog content and replying to people who commented on his posts/retweets (a quarter million mentions in two months!). So, I told him I thought we should quit tweeting about our new product and focus on actually trying out our product ourselves. He was shocked: “I thought Twitter would make me popular!”, he said (he wasn’t wrong). And he was right… but only partially.
To make matters worse, if you are going to be popular on Twitter, you need to win over some users by interacting with them first; that is if you want them to follow you back in the first place (which makes sense for brands). If your brand isn’t relevant enough for people to follow back (or even give any sort of value), then there could be little reason for them to do so at all; consequently there is no reason for them to use Twitter at all either (unless they think they can get some sort of service or product that they can offer their followers).
So what can you do? Well…
First off, learn how to use Twitter before letting anyone else use it with your brand — especially if they aren’t even familiar with what Twitter is all about! Once
Measuring Your Strategy’s Success
I just wrote an article about measuring the success of your strategy (which you can read here ). I would like to take a moment to make a few comments on measuring your strategy’s success.
You will notice that I left out one of the main metrics that is usually part of the measurement equation: ROI. You will also notice that I left out one of the main metrics that is usually part of the measurement equation: ROI.
The problem with measuring your strategy’s success is that it is so easy to miss. It’s also so easy to forget. And it’s a lot harder to catch up when you are in a rut, and you need new ideas and new tools—because most tools are built for people who already have an established business model: people who already know what they want, who already have enough money in reserve, who already think they have got all the answers and are therefore content with what they have.
No matter how successful or popular your product may be, if you aren’t testing or iterating on it, you aren’t moving fast enough. But how do you measure something that isn’t objective?
Measuring Your Strategy’s Success
Here are a few ideas: • Measurement at the end of the journey (or at its beginning) • Measurement across multiple steps (so don’t assume “product X is cool because we did X first!)
The first two ideas are fairly straightforward and could probably be quantified fairly easily with some simple instruments such as a spreadsheet or Google spreadsheets—the third though requires some additional work on your end. The last two ideas though require quite sophisticated tools; but even then there may be some work to do in interpreting what those numbers mean! ?
Conclusion
I had a little bit of an idea for this post a while ago. I wanted to write about the act of making a product, but what if we removed the idea of making a product and instead focused on the act of marketing? After all, you don’t have to make products to market them. If you have an idea for a product that you think other people will want, take some time and just go do it!
This is perhaps not what most people are thinking right now. Most people think that they need some kind of plan to market their products — like marketing lint or toothpaste — and they generally don’t want to get in their car and drive from one end of the country to the other because that involves planning.
But there are really two different kinds of marketing: one where planning is necessary (where your product is made), and one where it isn’t (where it isn’t). Most startups fail because they lack sufficient resources and/or time to be able to plan effectively.
The first kind of marketing is more like selling something. You have a product that you think might be useful or interesting enough that others need it, so you produce it in large quantities at low cost and sell it directly (to retailers). The second kind is more like advertising: you might use traditional media with paid media targeted at specific audiences, or you might use social media with paid media targeted at specific audiences (although even this can be done without anything resembling “marketing”). Sure, these methods may cost money in terms of actual dollars spent on advertising, but most startups don’t have an immediate return on investment from advertising; after all, most advertisers only pay for impressions! And there’s no way around this fact: if your ads don’t result in sales, then there’s no point paying for them!
So when I look at the world around me (and I’m sure many others do too), I see two different markets: one where spending money on advertising doesn’t work out very well (because the target audience is pretty narrow), and another where spending money doesn’t work out very well ($2 million) but where spending money works out quite well ($20 million). There are lots of differences between these markets; some brands work better than others; some industries work better than others; but they all tend towards having economies-of-scale. If we were talking about apples versus oranges or horses versus mules then