Intro
We do a lot of research. We listen to people, we talk to professionals and we read lots of books.
But one of the strangest (and best) things about all this research is that it can sometimes make you wonder why people don’t seem to be using the products you are telling them about.
We have a theory which, at least for us, makes a lot of sense: they don’t want it.
Why? Because it isn’t what they want!
About the product
I’ve been using the nars hustle cheek palette for about a year now and, although I hate writing product reviews, I have to say that it’s one of the best, if not the best lipsticks I have ever tried. The colour payoff is a little bit uneven but who cares — this stuff is awesome.
The palette retails for $32 and can be found here:
If you are wondering why this was written, it’s because there are an awful lot of people asking me these sorts of questions. This review is meant to help answer them.
The nars hustle cheek palette comes with four different shades (which may or may not be named after the colours) which means that you can use it for any look that requires a dramatic change in shade (e.g., brightening up your cheeks or highlighting your eyes). If you use the palette then, my guess is that those shades will match your skin quite well — especially if you backlight or wash out your makeup in order to achieve them.
The colors range from a dark burgundy red which looks great on chocolatey skin tones to an almost pale peach which on light skin looks pretty great too. On me they also look different depending on how much bronzer I wear under my makeup; it’s hard to tell where they start and end as they blend together (but then again neither do most lipsticks). The colors don’t stay on too long either, so be aware of how your skin reacts after wearing them for more than 5 minutes; otherwise this would be a 5* lipstick!
For $32 this is quite a good deal; however, if you have high expectations perhaps it’s worth paying $10 extra to get something better (although at least with this palette you get four colours!). If there are any other irons out there that come close in terms of pigmentation and colour longevity please let me know!
Texture and pigmentation
Today I am going to review the nars hustle cheek palette. It is a palette that creates a strong impression of color and texture, without the need for additional palettes or other accessories. It is well-priced and easy to use. The palette has a large mirror which allows us to see our work before we start (the eyeshadow is nicely pigmented). This helps us get a better idea of what we are working on, and it also allows us to make adjustments more easily.
In other words, this palette is perfect for those who are not afraid of making mistakes, who invest in their own skin, do not wish to spend too much time creating their own cosmetics, or those who want an easy-to-use palette that does not require any specialized tools.
Opinion
I’ve been using the Nars HUSTLE Cheek Palette for a while now and I’m pretty happy with it. There aren’t a lot of high-quality eyeshadow palettes out there, but this one is definitely worth the price – it’s one of the best in terms of quality, function and value. The colors are vibrant and incredibly pigmented, especially compared to other cheaper palettes. The only thing that I have trouble with is that some colors tend to bleed on my eyelids if I try to use them (like “Chocolate Sutra”). Overall, I think this palette is great for any woman who wants a bunch of different colors and works well with any foundation/lotion/moisturizer combo.
Have you noticed how many indie developers create a website long before the public release of their app and offer to notify you when it becomes available? This is no coincidence. Having little to no traction on launch day can profoundly affect future engagement, especially if you are dependent on a third party distribution channel such as Apple’s App Store (that uses engagement as one of the parameters to determine which apps it suggests to users). Developers send out mailers on launch day to all those who signed up, in the hope to have a high volume of downloads on day one, and ideally in the first hour itself.
The above is just one way of doing it. Other methods of generating traction include: beta programs (which is a great way to test your product as well as build a user base before launch); video or live product unveils (a common practice with established enterprises who give product sneak peeks months in advance); and more recently (but hard to do well), the method of creating viral campaigns on social media to hype the product.
But whatever method you choose, you should strongly consider some form of paid promotion to supplement it (and accordingly budget for it in advance). Paid doesn’t necessarily mean print or online ads, it can also be sponsored reviews. The YouTube channel MacRumours often does sponsored reviews. They clearly title them as such and are generally neutral in their descriptions. This and other kinds of promotions get your product the attention it organically may not receive; and if done wisely can bright great ROI.
Conclusion
The nars hustle cheek palette is a very good product. The packaging is great. It’s got a lot of really nice things going for it. But I don’t think “good product” quite covers it in terms of value to the consumer.
I think the nars hustle cheek palette is a pretty good product, and I’d recommend it to anyone who has been looking for a new matte option that doesn’t compromise on quality.
The only thing that hurts it a little bit is the price point, which seems to be the reason why so many people haven’t been happy with this particular shade. But if you are currently using something else and you want to switch over to this palette, then I would definitely recommend that you do so as well. And if you can bring yourself to pay $98 for something that seems like a lot, then you really should consider doing so as well.