Introduction:
Herbivore is a new brand of facial masks made from blue clay. Initially launched to Kickstarter backers, their first product is the Herbivore Blue Clay Mask.
I thought it would be interesting to review their products and make an educated assessment based on product quality, design, and customer feedback. A review will focus on the original Herbivore Blue Clay Mask, plus the Herbivore Green Clay Mask (which I was unable to test at the time of writing), as well as some more recent products (the Herbivore Green Clay Mask and Essence are both still available in stores).
The presentation here is aimed at anyone who has even a passing familiarity with skin care. It’s not written for skin care professionals; it’s written for consumers who want to know whether or not one product may suit their needs better than another.
We just got our first order of the Herbivore Blue Clay Mask, and it is a great step in the right direction. We first saw this mask advertised as an anti-aging product on a Korean beauty blog and thought to ourselves, “I’ll have to try one out.” The mask costs around $18 for 50mL of the 60% natural clay. It comes in a neat little box with the skincare ingredients listed on the back.
The mask is described as being made from “pureness and beauty”, so it looks like it could be good for your skin — it contains 20% clay which is supposed to help erase damage from sun exposure and improve “skin elasticity” while being lightweight (in other words, not too heavy). The tube says that you can use it as a face wash or mixed with water and applied to your face (in case you have any dry patches). The instructions also say you should use this twice daily if used as a face wash or mixed with water (which is exactly what we did).
We went through the process of trying out the mask religiously over a 7 day period. The idea is that if you mix this with water before washing your face, you can get better results than using just plain water alone. I know that sounds gross — but after my first application, I was actually pretty impressed with how good my skin looked; I felt like I was getting better results than when I just used plain tap water on my face.
The only downside we noticed was that we felt like our skin got greasy after about 3 days (which may be related to how quickly we took off our make-up at night), but overall we had no complaints about how well this worked — even though our skin didn’t look very good at all after about 2 days! If you want to read more about why certain products are good for people with particular issues, check out these two posts by /u/eldorado:
• http://www.reddit.com/r/eldoradoblog/comments/1yhfjm/is_it_true_that_my_skin_wasn_t_normalized_after/
• http://www.reddit.com/r/eldoradoblog/comments/1z8kc5/somebody_askedme__if_i_
Crafting a Twitter Image Lead Generation Strategy
A potent marketing tool. Since it has no scent, it’s easy to include in a social media marketing campaign.
Chances are you’re already familiar with the concept of a “lead magnet,” which is an image of the product that features prominently in your company’s social media marketing. Lead magnets are great for two primary reasons:
• They help people decide whether or not to take an action with your company. That action could be a purchase, a recommendation or something else entirely.
• They are super easy to market and can work on an ad agency budget.
There are many different types of lead magnets out there and some lead magnets don’t even have images at all (e.g., the product name written across their packaging). But some lead magnets greatly amplify the benefits of having one: they allow people to share their experience — whether positive or negative — with others who have similar products (or know someone who does). This is especially useful if you have a social media presence that people tend to follow, as they might be able to provide valuable feedback about your product based off what they’ve used it for themselves.
Here are some things that you should consider when creating your own lead magnet:
• Is it one of those common household items? If so, then almost anyone can understand how yours will function and can share helpful information about how it works with others. For example, I use my tealight for my kitchen but I include this photo of my tealight near the bottom because I think everyone knows what I mean by “tealight”:
• How large is this image? In general, larger images get more shares/retweets/likes/etc., especially if you use visual brand elements to frame them (like this example from Apple):
• Does it look high resolution? High resolution images generally perform better than normal ones and appear sharper on social media platforms like Facebook; that means higher quality content will increase open rates and net promoters more easily than regular photos do.
This leads me to:
• Avoid using stock photos; use high quality images instead (as above) or choose one specifically designed for your product (like these recent examples from Apple): https://apple.co/2BtCiZp . This doesn’t mean you need professional-grade photos; there’s no reason why you can’t just
How to Create the Perfect Lead Generation Tweet
There are a number of ways to generate leads, but in all cases, the aim is usually to cut into the funnel of people who have been using your product and get them to stay with you. Of course, this is not an easy task. You might want to first run a free trial prior to offering your product for sale. This is when a huge amount of time is spent on creating and optimizing a lead generation funnel. But there are two other approaches which can help here:
• Social Media Marketing
Social media marketing has become an important part of business for many companies and it has been growing exponentially (and more importantly, its reach). We are going to take a look at some of the best practices around social media marketing from companies like Instagram, Twitter and Vine.
In the meantime, let’s get into looking at how you can create a lead generation tweet that will be more effective than what we’ve seen so far!
Optimizing a Twitter Post
The process of going from a concept to an MVP is one of the most important processes for starting a new project, in terms of both money and time. The goal is to build something that people will want to use and keep using for a long time, which means you need to think about how people will use it. This can mean anything from whether the app or feature is useful enough to justify your time (and money) up front, but it usually means you have to come up with some kind of value proposition along with your idea.
Measuring Your Strategy’s Success
Herbivore Blue Clay Mask Review is a comprehensive review of the Herbivore blue clay mask.
It covers the following topics:
1. Overview of Herbivore Blue Clay Mask
2. Herbivore blue clay mask review
3. Ingredients and Packaging for Herbivore Blue Clay Mask
4. Pros and Cons of Herbivore Blue Clay Mask
5. Conclusion for Herbivore Blue Clay Mask Review
Conclusion:
On the surface, this seems like a simple question: what is the best mask to use on your face?
The beauty of Herbivore Blue Clay Mask Review is that it starts with a simple question. How can we answer that question?
We started off by asking ourselves if anyone has actually tried Herbivore Blue Clay Mask and then looked at the reviews from people who have. We also wanted to know how many people had tried the product and how many people had actually purchased them. We decided to start with three groups: those who bought them and those who didn’t.
We broke things down into three categories based on where they lived: urban, suburban, or rural (I know, living in Texas there are no suburbs!).
Each category was given a score out of 10 based on whether they had made a purchase in the past six months or not. We also asked if they had any existing prescription medications (or were thinking about adding them). The scores were 1 – 10 for all categories.
We then looked at each group’s average score for each product category. For example, we found that for skin care products overall, Urban/Suburban scored an average of 5%. In fact, Urban/Suburban was not one of our best performers; their aggregate score was just 3.48 (which is good). Rural/Rural scored an average of 7% while suburban scored 6% so Rural/Rural was again one of our worst performers, with an aggregate score of 3%.
So why did Urban/Suburban perform so poorly? Well… it turns out that even though urban dwellers are often big fans of products like Herbivore Blue Clay Mask , they’re less likely to have a prescription drug plan than suburbanites and even less likely to be interested in buying these sorts of products — even though there may be some overlap between these two groups because both are in need for skin care products!
What about suburbanites? Well… only 2% had prescriptions but only 4% actually bought one (with an average rating of 3%). Rural/Rural scored 5%, which is pretty good considering how much fewer doctors tend to prescribe skin care products than other body parts such as hair or nails (and I think you can guess why). Relatively speaking, when it comes to makeup — which sells well here — rural dwellers are far more likely to buy than urban dwellers! So at least rural dwellers knew what they
It takes a title, then outputs creative Outline
Herbivore this and Herbivore that, as the saying goes.
The title is critical. It needs to provide a sense of who you are and what your product does, and of course it needs to do so in an engaging way. It is also critical for users (especially for non-technical users) to be able to find what you’re doing through that title. If the title doesn’t grab them, they might never even find you.
Remember, your product has to be at least a little bit useful in order to have any chance of success; its success is not dependent on whether you have the best name in the world or not. So if your product isn’t useful enough, it will almost certainly go nowhere. And if its name doesn’t sound good enough, it won’t be used at all!