1. Intro
The word “fresh” is an important one for us because it suggests a novelty and a freshness, both of which encourage people to consider their options.
The word “lip” is a great one, because it implies that these products are not only pretty, but also very useful. And the fact that they are “lip” in name only (to avoid being confused with lip treatment) means that they are not only practical and effective, but also fashionable.
But we sometimes get lazy and use a different word: “petal.” It is better to avoid the temptation to make your product more useful by giving it new branding than it is to risk pushing people away with an ugly name.
We decided to use both words because again and again we hear people saying things like this:
I want hair & skin products… but I want them by hand!
I want hair & skin products… but I want them by hand!
I want high-quality hair & skin care for my cats…but I don’t want them by hand!
I want high-quality hair & skin care for my cats…but I don’t want them by hand!
But our petals have beautiful names, so why not go for that? The petals are the new slippers or the new brushes or the new lotions or the new gel…. you get the idea. So we went with petal instead of slipper because that was what people said. Plus it just sounds better than slipper. And when we say 12% – 15% off our site, people know what they mean: 12% – 15%. So if you apply our filters in order of increasing discounts, you end up on 13% – 17%, which makes sense if you know what discounts you think can be bought at 12%. But if you don’t know what discounts can be bought at 12%, then this approach makes no sense at all. If your goal is visibility on site, then tailoring your marketing to customers’ needs will help you achieve that goal much faster than attempting to sell something that exactly meets customers’ needs (because customers only need one thing and it’s so special and hard to find).
2. Love it or hate it, the Sugar Lip Treatment is still a cult classic.
I recently wrote about the Sugar Lip Treatment, which is a lip balm with a powerful anti-inflammatory effect. It’s a tonic for your lips, and so it’s not surprising that people are excited about it.
I was intrigued when I first heard of it, but then I started reviewing new lip balms — including one from J.R. Watkins called the Lip Balm Revolution — and they were nowhere near as interesting or potent as the Sugar Lip Treatment. But then I stumbled across Amazon reviews (which are an important source of information on products), and some of them did mention that the product was effective as well as pleasant to use. So I decided to give it a shot (it was free after all).
After using it for a few days, I can say that I like the product (it feels soothing to my lips) but don’t love it (I get dry lips after using it). In fact, there are a number of other products that are better for dry lips but cost almost nothing — including the New Skin Care line from Pure Romance Labs , which is excellent for dry skin even if you have very oily lips! But this product does cost around $10 for 20 ml of oil-free lip balm, so while if you have very dry skin you may want to try it out, those with normal or slightly oily skin may not need this lip balm at all.
However, there is still something strange about this product: everyone seemed to love it, but no one seems to be selling any product related to this particular brand! So what does that mean? Is there an ad campaign behind this? Or is this just some weird coincidence?
Well…the product has been around since 2005 (and even launched in Canada in 2007!) and has earned some cult status among many people who use it regularly (and perhaps some who don’t). Maybe someone in marketing forgot about its existence! Maybe they saw an opportunity when Apple finally launched its own line of lip balms — maybe someone felt like making money off of a cult classic could be good for business! Whatever the reason might be behind this oddity, we will call upon your help today: have you heard of such a thing? Have you used something similar? Let us know by commenting below or e-mailing me at [email protected] .
3. The latest entry in the line, Petal, is a gorgeous soft pink shade that’s as pretty as they come.
The latest entry in the line, Petal, is a gorgeous soft pink shade that’s as pretty as they come.
The pink hue has been a staple of many brands for years, but nothing has quite captured its sheer brilliance on skin like Fresh Sugar Lip Treatment Petal. A little goes a long way with this product. It is richly pigmented and feels silky smooth on the lips. The color lasts for hours and shows no signs of fading after 15 minutes of wear. I’m very happy with this product and highly recommend it to anyone who loves soft pastels (I’m always looking for the perfect coral red), especially those who have dry lips.
4. It glides on smoothly, but it’s not too glossy (if you’re worried
Fresh Sugar Lip Treatment Petal Review
I’ve used this product for two weeks and I really like it. It’s not too glossy and I like the way it glides on. I would recommend this to anyone who doesn’t want their lips to be shiny and kissable all the time. It also has a moisturizing effect that keeps my lips feeling hydrated all day long. I love it!
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