Intro
Julep Nail Serum
So, you’ve been asked by your company to create a logo for them. You have come up with ideas for logos which work well on paper, but you know that people will respond differently to a sketch on the screen.
Here’s the thing though: There is no right or wrong way to do it. Your job is just to make a good one.
The way you do it may be different from mine, or from anyone else’s—it may even be different from the way they would do it (they may have their own methods of doing things). But what should matter most is that you make a good one.
The Benefits of using julep nail serum
The julep nail serum is one of those products that got a lot of press and made a splash in the indie game, but we don’t have anything to say about it on this site. It’s been around for a while now, and it’s sold well enough to be successfully manufactured, so it is already a success. We just haven’t gotten around to talking about it.
We are talking more about the benefits of using julep nail serum in our next post (so stay tuned).
The Secret to using julep nail serum
There is a lot of buzz around the julep nail serum. The product claims to “promote nails growth and repair”, and is marketed as a “magnificent remedy for damaged, dry and dull nails”.
I am not sure what the secret ingredient is, but I have no doubt it works and has helped many people. I have also written about it before, in my previous post on The trouble with julep nail serums is that they seem to be very popular with women who are either very vain (women who are obsessed with their nails) or with women who want to be able to wear their current nail polish color without having to remove it entirely. I suspect you will see a similar situation with the new julep nail serum: there are so many women who love this product that they want to wear it forever. But if you buy one bottle, you will probably only need one bottle for your entire life!
The first thing you should do if you want to use this product is learn how much of it you actually need and avoid buying more than necessary. I am going to assume that you already have both an average-quality manicure (you would hate an average quality mani) and at least some DIY skills (you have done them already). If not, take a look at these videos tutorial on how to do a mani/pedicure: https://www.youtube.com/watch?v=6U1w5vx__58 https://www.youtube.com/watch?v=vG0bWZHdS7k https://www.youtube.com/watch?v=u4eeB4Jl2n0
Once you know how much of this product you need, follow this order: 1) clean your nails (a good manicure takes anywhere from 60-90 minutes); 2) apply the base coat; 3) layer on your favorite polish; 4) apply top coat after initial buffing off; 5) remove excess polish using a brush or cotton ball; 6) reapply top coat when ready for wear; 7) repeat step 3 until all layers of polish are gone; 8) leave nails exposed over night so they can dry naturally in preparation for next day’s walk in the sun; 9) sleep in natural light while wearing your favorite color
This is just one way of doing things but it’s
How to use julep nail serum
Julep nail serum is a product-market fit, niche-marketing wonder. It is one of the best products we’ve seen in a while, not just because it is innovative and has been around for years (thanks to a new company) but because it is so good.
The reason this is so good is that it encapsulates the best qualities of both products we see as customers: high quality and value.
It’s all there in this original list of ingredients, which was originally posted on the Julep blog . It’s a no-brainer: julep has been using the same formula for years now and that formula has worked really well for them. We don’t know how long the product will be around, but if you get an opportunity to try it out before then, do so!
Conclusion
It is very important to be able to talk about your product in a way that isn’t limited by its use. If you are going to market your product, you need to be able to tell your story — and you need to be able to explain how it will help you in such a way that the layman can understand it. Your marketing should communicate not only the benefits of your product but also the costs (in time, money and energy) associated with it.
There are so many ways of doing this, and so many things that can go wrong in different situations, but here are a couple of tips:
• Write down all the words you think people would react with if they found out what your product was and what it did — then ask yourself if these words match up or not. You may discover that some of them don’t add up (eg: “Clarifying” doesn’t sound right when juxtaposed next to “protecting.”) But asking yourself these questions is good practice for when you have enough data points.
• Ask yourself why your users might react the way they do — especially if they feel like they don’t understand something or are confused by something. In my own startup I am always looking for better ways of communicating ideas, especially ones that haven’t been tried before; I am constantly experimenting with ways of changing people’s minds about products and services as well as introducing new ones.
• Don’t forget about non-marketing efforts! All marketing starts from somewhere else; an example could be a review on Amazon or a success story on Hacker News (or any other social media). Don’t forget about those! While you can focus on making great features and content for marketing, sometimes it might be better to talk about something else instead… just like people always have their own stories, they will find something else that makes sense even if you try hard at marketing.