Tired of this marketing strategy? So am I.
Alright, so Jaclyn Hill’s famous (second) palette with Morphe has released after two painstakingly long years of hearing about it on her channel. Based on reviews I’ve seen, it actually looks like a great palette and I have no doubt that Jaclyn put her heart and soul into it. I’m honestly a fan of hers and I’ve tried Morphe shadow before and for the price I think they are quite decent. But releasing this ‘limited edition’ palette for a third time?? I mean seriously, can no one see past this fabricated hype???
First, they send out palettes to the who’s who’s on Youtube so they can post review videos. Then, they only release a certain amount of these palettes which get sold out basically instantaneously online. Jaclyn posts all over social media about it and then Morphe announces a second restock is coming. For all we know, the palettes were already sitting in a warehouse waiting.
By only releasing one wave of the palettes, they generated so much commotion because so many people weren’t quick enough to order it before it sold out. In between the first palettes and the restocking, it gave Morphe and beauty influencers a chance to really drive it home with the Youtube reviews and social media posts. Of course, a few weeks later when they released a second round it also sold out in under an hour. Now I’m getting an email telling me it’s coming back, AGAIN! Let me guess, it never really left.
Maybe they only made a certain number of palettes to begin with, but why don’t these beauty companies just make things permanent? I’m sure I’m not the only one sick of things getting hyped up online only to sell out immediately and then be “restocked” a few weeks/months down the road. *Cough*, KYLIE COSMETICS *COUGH*. There is no way Jaclyn Hill took two years to create a palette only to have it sell out a few times and that be the end of it. I would be willing to bet money that her palette is 100000% going to magically become permanently available before the holidays, or perhaps by then it will at least be on its 17th restocking.