Intro
One of the best things you can do to make your product happy and productive is to get it set up so that people like it. This is called UX, which is short for user experience, a term coined by the brilliant Simon Sinek.
In essence, UX is all about how people interact with your product. It’s all about what makes your product more pleasant, whether that’s in terms of comfort levels (such as “It’s easy to use”), ease of use (such as “It’s fast for common tasks”) or speed (such as “It does what I want it to do quickly”).
Of course, this ideal isn’t always possible… but you can still get started on your journey towards a better user experience. First step: understand what people feel like when they interact with your product. Second step: make sure they don’t feel like they’re interacting with an old version of yourself.
You should be doing this because you want users to continue using your product long after they have tried it out for the first time. You want them to come back and see how things have improved in their daily lives through regular usage and support from a friendly team of volunteers who are always on hand to help them if they need it. If you’re not doing this, you’re missing out on a lot of potential customers!
1. What is jessup beauty?
jessup beauty is the company that’s trying to make a better foundation.
You can see from the name that the company is trying to improve on the foundation, but it’s not specifically trying to make one of its own: instead, it’s attempting to make a better foundation for women and men.
The big idea here is simplicity: we want to get rid of as many unnecessary parts of everyday life as we can. We believe in simplicity and we believe in being thoughtful, so we have created a foundation that allows us to simplify things without sacrificing quality. We think this means looking at how much of our lives are filled with unnecessary things — like endless layers of shades or colors — before developing ways to make those changes more beautiful (simpler).
We think beauty should be an expressive, gorgeous thing. It should be about expressing yourself — not what you wear. It should be about your life and attitude and relationships, not about what you wear or where you go or who you hang out with.
We think our products can do all three!
2. How many jessup beauty products are there?
To me, the jessup beauty brand name has always felt like a very strong “brand” for us. We have been making our own products for around six years now and we have just released our first ever product.
We are going to continue to make new products in this space, but the jessup beauty brand name is here to stay.
This is one of many reasons why I think we should continue to use the jessup beauty brand name — it feels like a strong brand that people know and trust. It also gives us an added layer of protection — if we do something wrong with our product and someone else owns the brand name, then we can’t be sued.
The other reason I think we should keep using it is because it works well as a tool for marketing and branding: first off, you can use it as a noun (like ‘the jessup beauty brand’) or as adjectives (like ‘jessup beauty brands’). Secondly, when you use the word “beauty” in connection with jessup beauty products, people will automatically think of everything from hair care to skin care… which is good for us since we want to create both kinds of products based on different themes… As far as I can tell, companies use their own names for many reasons: they look nice on paper; they protect their assets from lawsuits; they give them value; and so on. So why not do that? Why not let others use our existing brand name?
3. How much does jessup beauty cost?
The beauty of jessup is that it has an extremely simple story. It’s about a woman named jessup who wanted to make hair accessories for her family, so she hired an artist to make the products for her. They had a great start and they loved the products, but they weren’t selling well enough.
This is a design problem: people don’t buy what you make; they buy what you say. A few words matter more than many words, and some words are better than others. There are two key points here:
• We can have fancy illustrations and cool features without caring about being relevant to the real world (e.g., we could have 20 different buttons on every page, of which only 10 would be used).
• There are ways to incentivize us with money that aren’t just vanity or vanity-based (e.g., we could pay our artists with gifts or a percentage of sales from sales).
So here are our answers:
• We can sell fancy illustrations and cool features without caring about being relevant to the real world (e.g., we could have 20 different buttons on every page, of which only 10 would be used).
• There are ways to incentivize us with money that aren’t just vanity or vanity-based (e.g., we could pay our artists with gifts or a percentage of sales from sales).
I think these answers give us a very good formula for how much to charge for jessup beauty : jessup beauty costs $30/month if you subscribe to one person and $50/month if you want a full suite of styling services + hair products + other accessories + books + online coaching. The first year will be free in exchange for your supporting this company by getting subscribers in order to grow quickly (the subscription rate will continue at whatever rate it is until it reaches its goal). If you want all these services you need an annual subscription — but remember, only half the things can be purchased through subscriptions — so there will always be lots of people who need full access without paying anything extra for it! Unfortunately, I have no other information about how many people subscribe each month because I don’t know their names or how much each person pays; but I do know that their average payment is around $12 per month ($5 at their lowest price) which means roughly 1% per month goes towards
4. Where can you buy jessup beauty products?
If you’re still a bit confused, don’t worry too much — we’ve got you covered!
First, let’s clear up the confusion: jessup beauty doesn’t use the same name as jessup beauty products. The two brands are not related and are actually different products.
The beauty industry is very fragmented: it is dominated by about 20 companies who, for various reasons, have banded together and formed a sort of self-regulatory body that sets standards for their respective product categories (it would be hard to find another industry with such a high degree of fragmentation). While it is difficult to get exact figures on the numbers of different vanity product manufacturers in the US, we can estimate them by looking at some other data points:
– The sheer number of vanity products sold in the US: At least 2.5 billion units per year (after adjusting for inflation)
– The number of vanity cosmetics sold annually: About 2 billion units (after adjusting for inflation)
– The popularity of these products among women: Despite being all over the place — from drugstore counters to department store shelves to salon counters — they are almost universally loved. The top selling items are makeup, hair dye and perfume. People like buying these things and they love using them.
So what makes a good vanity product? Look at this list of questions we’ve heard from customers during our research and development sessions: – What kind? – How much? – How long? – How do I choose colors? – What size? – Can I use them myself or must I buy them ready made? – Is it safe? -What’s the best brand name for this type of product? We believe good branding is critical to making these types of products valuable. And because most users will only ever buy one type (for example, if you want your makeup done or your hair done), you need a good brand that is consistent and easy to remember. We also believe that creating something new is good PR , especially when it comes to what makes people think or care about your company! With those in mind we started thinking about how best to market our own line of beauty products . We wanted a way to add value beyond just selling our own personal makeup kits; we wanted an opportunity for people who like our products but don’t want to shop at an established
5. Conclusion
This post is the conclusion of a series of posts I have wrote on the jessup beauty company. At the time of writing, we are at a point where we’re seeing positive campaign results and we’ve managed to gain over 15,000 users. We have had some great press coverage in places like TechCrunch and Vice, but there has been no real increase in sales.
Given that we have been running quite an intensive campaign for several months now, it’s hard for us to see any signs of success at this stage:
We’ve long known that we would need to improve our marketing strategy very soon if we were going to get anywhere close to our goal of $200,000 per month by the end of 2016. But while it may seem that things are progressing well now, there is a lot more work to do. To put it another way: there are still far too many people who don’t want to use jessup beauty.
Even though my previous posts on this topic may not work as a reference point for new readers (and I apologize if they do), the aim here is still the same: learn something useful from them, apply what you learn and execute accordingly. If you have any questions about anything in this series or about marketing in general feel free to get in touch — I’d love to hear from you!